K·FISH POP UP at Cuckoo Brand Gallery Kuching

Cuckoo, in collaboration with the Ministry of Oceans and Fisheries and the Korea Fisheries Association, is set to launch the ‘K·FISH POP UP’ event at the Cuckoo Brand Gallery in Kuching, Malaysia, starting November 11th.

The pop-up store aims to introduce certified South Korean seafood products to Malaysian consumers and expand exports. Located at the Cuckoo Brand Gallery, this event aligns with Cuckoo’s commitment to strengthening local consumer relationships.

Visitors can explore the ‘K-Fresh Journey of Taste’ concept, immersing themselves in Korean gourmet experiences.

Immersive Cuckoo brand experiences

The collaboration between Cuckoo, the Ministry of Oceans and Fisheries, and the Korea Fisheries Association has led to the creation of the ‘K·FISH POP UP’ event. This pop-up store, launching on November 11th in Kuching, Malaysia, is a strategic effort to introduce South Korean seafood products certified by the South Korean government as “K·FISH – Safe and Healthy South Korean Seafood” to the Malaysian market.

The Cuckoo Brand Gallery, established in Kuching, serves as the venue for this immersive experience. The gallery, dedicated to offering brand experiences and sales, reflects Cuckoo’s commitment to engaging with local consumers. Additionally, in collaboration with HWC Coffee, a Taiwanese specialty coffee brand, Cuckoo has created a relaxation space named Cuckoo Cafe.

Adjacent to Cuckoo Cafe, booths by the Ministry of Oceans and Fisheries and the Korea Fisheries Association will promote K·FISH. The strategic location aims to maximise visibility and engagement, effectively showcasing South Korea’s seafood brand to the Malaysian audience.

Experience the joy of Korean gourmet travel

The ‘K·FISH POP UP’ event, operating under the concept of ‘K-Fresh Journey of Taste,’ is poised to reach consumers in 15 countries globally. With a focus on promoting South Korea’s seafood brand, K·FISH, this pop-up event holds significant importance, given its collaboration with Cuckoo, a prominent home appliance brand experiencing high growth in Malaysia.

The pop-up event offers visitors a unique opportunity to experience the joy of Korean gourmet travel. Activities include cooking rice with a Cuckoo rice cooker, tasting freshly cooked rice paired with popular Korean seafood items like gim (laver) and tuna, and sampling mini gimbap. The immersive experience aims to create lasting memories for visitors, allowing them to see, taste, and experience K·FISH products firsthand.

Additionally, the event includes merchandise giveaways for participants in K·FISH-related surveys. Visitors engaging with the official K·FISH POP UP Instagram account (@kfish_pop_up) can receive giveaways featuring fun designs and cute images. This interactive element adds to the overall appeal of the event, encouraging active participation from attendees.

Cuckoo’s collaboration with the Ministry of Oceans and Fisheries and the Korea Fisheries Association underscores its commitment to facilitating meaningful connections between consumers and South Korean seafood. The event aims to leave visitors with unforgettable memories, fostering a deeper appreciation for the quality and taste of K·FISH products.