Taste of Japan: Sapporo Premium Beer arrives in Malaysia

Beer connoisseurs in Malaysia have a new reason to celebrate with the arrival of Sapporo Premium Beer.

This iconic Japanese lager, brewed locally with the finest ingredients and cutting-edge techniques, promises an unparalleled taste experience.

A blend of tradition and innovation

Sapporo Premium Beer boasts a heritage dating back to 1876, making it Japan’s first brewed beer.

This rich history is seamlessly blended with modern brewing methods, resulting in a refreshingly crisp lager with a perfectly balanced taste.

Available in 5% ABV, the beer caters to those who appreciate quality and authenticity.

To mark its debut, Sapporo is embarking on a nationwide campaign. Beer enthusiasts can experience the refreshing taste firsthand at Connection, Pavilion Kuala Lumpur (PVKL) from April 30th to May 5th.

This pop-up event offers a chance to unwind, sample the brew, and participate in exciting giveaways. Exclusive Sapporo merchandise will also be available for purchase.

Aligning with premium beer focus

“Sapporo’s introduction aligns with our strategy of expanding our premium portfolio,” stated Olga Pulyaeva, Marketing Director of Carlsberg Malaysia, the company responsible for brewing Sapporo locally.

“We strive to offer a variety of high-quality beers that cater to diverse preferences and enhance any occasion.”

Whether enjoyed after work with friends or paired with a delicious meal, Sapporo promises a taste of Japanese excellence.

Consumers can now find Sapporo Premium Beer on tap, served from the unique Katana tap system, as well as in 320ml cans, 325ml bottles, and 640ml quart bottles at their favorite entertainment outlets, supermarkets, and convenience stores.

For updates on upcoming events and promotions, follow @SapporoMY on Facebook or Instagram. Remember, all promotions and activities are for non-Muslims aged 21 and above.

With its rich heritage, innovative brewing methods, and refreshing taste, Sapporo Premium Beer is poised to become a favourite among Malaysian beer lovers.

Its widespread availability ensures that this iconic Japanese brew is readily accessible for those seeking a unique and satisfying taste experience.