AdmincacaFly Malaysia, a prominent digital marketing agency, has partnered with global cloud communications leader Infobip and Taiwan’s advertising technology innovator TenMax to introduce three ground breaking solutions aimed at transforming traditional marketing models. These advancements were showcased at the “Empower Business with AI-Driven Customer Experience and Integrated Data Solutions” seminar held at the Hilton Kuala Lumpur.
The seminar attracted over 30 companies from the healthcare and beauty care industries, focusing on the digital transformation and challenges faced by businesses today. The rise of AI technology has dramatically improved efficiency, but it has also introduced challenges such as data silos, resource wastage, and declining customer experiences. Infobip, TenMax, and cacaFly Malaysia provided insights and solutions from the perspectives of systems, data, and marketing strategies to address these issues.
Infobip’s Head of Solutions Engineering for Asia, Matija Kapic, highlighted the gap in personalised marketing, noting that the majority of customers still do not receive personalised messages.
Infobip’s new solutions integrate omni-channel interactions, user identity verification, and customer service functionalities within a single platform. Enhanced with AI capabilities, these solutions offer seamless customer interactions, support multiple languages, and provide a comprehensive view of customer preferences for intelligent product recommendations.
Leveraging data for competitive advantage
TenMax’s Director of Sales and Partnerships, Jay Zhau, discussed the challenges and opportunities presented in this era. He emphasised the importance of leveraging first-party data and integrating diverse datasets to create a unified customer view. Jay proposed using Google Analytics 4 (GA4) in combination with other data sources like CRM and store data to implement effective segmentation strategies. This enables marketers to deliver personalised strategies and gain a competitive edge.
cacaFly’s General Manager, Mabel Loh, introduced a three-step strategy focusing on WhatsApp, a crucial communication tool for 90% of Malaysians. The strategy involves attracting potential customers to WhatsApp, engaging them with personalised messages, and leveraging data for audience segmentation and targeted marketing. This approach allows businesses to reconnect with customers and optimise their marketing efforts.
Emphasising personalised marketing
Mabel Loh commented, “Martech represents the future of digital marketing in the digital age. In industries like healthcare and beauty care, with longer customer lifecycles compared to fast-moving consumer goods, personalised marketing through Martech is particularly suitable. However, beyond possessing advanced technological tools, businesses also need to flexibly apply these technologies to stand out in competitive landscapes.”
Once customers are engaged on WhatsApp, personalised messages and exclusive offers help nurture customer loyalty. Simultaneously, customer behaviour data collected on WhatsApp enables marketers to implement effective remarketing strategies. By targeting core audiences and creating lookalike audiences based on their behaviours and interests, businesses can expand their reach and acquire valuable new customers.
Mabel Loh reiterated cacaFly Malaysia’s dedication to leveraging advanced Martech tools and staying at the forefront of digital marketing trends. She emphasised the company’s ongoing commitment to helping clients achieve their business goals and explore new growth opportunities.
For more information, visit https://cacaflymalaysia.com/en/home-en
Jimmy Tan
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