ZUS Coffee unveils “Coffee Meets Pastry”

In an exciting development for coffee enthusiasts and pastry lovers alike, Malaysian coffee brand ZUS Coffee has launched a new pastry store called “Coffee Meets Pastry” located in the bustling 1 Utama Shopping Centre. This innovative store aims to become a cozy hangout spot for those seeking the perfect pairing of high-quality coffee and delectable pastries. ZUS Coffee took to social media to promote this launch, heralding it as a fresh addition to the Malaysian café landscape.

To generate anticipation for the grand opening, ZUS Coffee executed a creative marketing campaign that captured the attention of shoppers and social media users. The campaign featured eye-catching imagery and life-sized cutouts of croissants, creating a playful yet enticing atmosphere leading up to the store’s launch.

One of the standout moments from the campaign was a teaser video showcasing a woman in sunglasses, confidently strolling through the mall while enjoying a cup of ZUS Coffee. Clasping a giant croissant cutout under her arm, she tantalizingly approaches a sign that reads, “This is not ZUS Coffee.” As the narrative unfolds, viewers are treated to the reveal of “Coffee Meets Pastry by ZUS,” setting the stage for the new concept.

In another engaging video, the same woman is seen collecting croissants and creatively decorating the mall with croissant-themed photos. The playful montage culminates with her placing a croissant into a Coffee Meets Pastry paper bag, emphasizing the lighthearted and fun nature of the brand. The final scene, featuring her joyfully munching on a croissant while walking past a “Coming Soon” sign, brilliantly encapsulates the excitement surrounding the launch.

An immersive in-store experience

Stepping into “Coffee Meets Pastry,” customers are greeted by an inviting atmosphere marked by unique design elements, including a giant table shaped like a croissant that serves as a centerpiece. This whimsical approach aligns with the store’s overall theme, creating an immersive experience that delights visitors.

The store also boasts a creative photo wall featuring croissants in a variety of quirky settings, such as a croissant dipped in coffee, one nestled in an animal’s mouth, and even a croissant styled as hair on a human head. These imaginative displays invite customers to capture fun moments and share them on social media, further solidifying ZUS Coffee’s position as a brand that values creativity and community engagement. Additionally, croissant-shaped stickers add a playful touch to the overall shopping experience, ensuring that customers leave with a memorable souvenir.

ZUS Coffee’s latest endeavor, “Coffee Meets Pastry,” is part of a broader strategy to expand its offerings and engage with a diverse consumer base. Earlier this year, the brand ventured into the fast-moving consumer goods (FMCG) market with the launch of “ZUS Everywhere,” an eCommerce platform dedicated to lifestyle products and coffee. This new vertical showcases a range of items, including drinkware, coffee brewing tools, and branded apparel, providing customers with a comprehensive experience that extends beyond the café.

A standout product from this initiative is COFFIZZ, ZUS Coffee’s new canned carbonated coffee drink, which marks the brand’s foray into the ready-to-drink market. The interactive website greets visitors with a virtual living room setting, featuring ZUS products scattered throughout, creating an engaging online shopping experience. The launch of COFFIZZ and other FMCG products throughout the year signifies ZUS Coffee’s commitment to innovation and meeting the evolving needs of consumers.