Tealive launches first heritage outlet at Medan Pasar

Tealive, Southeast Asia’s leading lifestyle tea brand, officially opened its first heritage outlet today at Medan Pasar, a historical site near the confluence of rivers where Kuala Lumpur was founded. This exciting occasion marked the brand’s ongoing expansion while celebrating a major milestone – the sale of 50 million cups of its famed Bang Bang series. The newly launched outlet, located in a restored century-old shophouse, blends the charm of the past with modern innovation.

A Tribute to History with European-style Brunch

The heritage outlet at Medan Pasar offers more than just drinks. It introduces a European-style brunch concept, paying homage to the area’s colonial history. Medan Pasar, also known as Market Square, is an iconic part of Kuala Lumpur’s heritage, sitting across from Masjid Jamek, the historic point where the city began. This venue provides customers with a nostalgic atmosphere while enjoying Tealive’s signature beverages in a space that feels steeped in history.

Bryan Loo, founder and CEO of Loob Holding Sdn Bhd, highlighted the significance of this launch: “Our heritage outlet is a tribute to Kuala Lumpur’s origins, blending the rich past with a fresh twist, offering customers not just great drinks but a taste of the city’s history.”

Introducing the Bang Bang Coconut Series

Alongside the outlet launch, Tealive also introduced its latest innovation – the Bang Bang Coconut series, a refreshing expansion of its popular Bang Bang range, known for its rich flavors and signature brown sugar pearls. This new coconut-infused series builds upon the success of the original line, which has sold 50 million cups to date.

The Bang Bang Coconut series brings a tropical twist to Tealive’s iconic offerings such as Bang Bang Milk Tea, Fresh Milk, and Chocolate. The star ingredient, coconut, paired with the signature brown sugar pearls, offers a refreshing and indulgent experience. The new lineup also includes two additional drinks: Coconut Smoothie and Coconut Velvet Latte, designed to cater to varying tastes.

“We chose coconut because it resonates deeply with Malaysians and adds a rich tropical flavor to our drinks. It’s a taste that not only satisfies but also excites,” Loo shared.

“Brewing Positivity” Through Every Cup

Tealive’s tagline, “Brewing Positivity,” was at the forefront of this launch. The brand continues to innovate while creating a positive impact through its beverages. Loo emphasized the mission to craft memorable drink experiences: “Our new lineup reflects our commitment to keep our customers excited with fresh, unique flavors. We want to spread positivity through every cup, connecting our heritage with new and loyal fans.”

The limited-time Bang Bang Coconut series features a diverse range of drinks, starting at just RM9.90, ensuring that these treats remain accessible to all customers. Tealive also offers an Aloe Vera topping at Tealive Plus outlets as a refreshing alternative to its usual Black Diamond jelly.

Celebrating Tradition and Innovation

Tealive’s latest heritage outlet, located near the landmark Clock Tower erected in 1937, embodies the brand’s dedication to honoring the past while looking towards the future. The refurbished shophouse not only adds a historical dimension to the Tealive experience but also invites customers to connect with Kuala Lumpur’s roots.

Loo concluded, “This outlet is a celebration of tradition and innovation. We want our customers to not only enjoy their beverages but also feel connected to the heritage that surrounds them. Our goal is to continue spreading our ‘liquid positivity’ across Malaysia and beyond.”

With its new Bang Bang Coconut series and heritage location, Tealive is poised to captivate both loyal and new customers as it continues its journey as a brand “Born in Malaysia, Raised for the World.”