ARFF marks 15th anniversary with grand celebration

The ASEAN Retail Chains & Franchise Federation (ARFF) recently marked its 15th anniversary with a grand celebration, highlighting its significant contributions to the ASEAN market.

The milestone event, held in the presence of Deputy Minister of Tourism, Arts and Culture Khairul Firdaus Akbar Khan, also saw the attendance of ARFF Patron Dato’ Sri Ismail Sabri Yaakob, Malaysia’s 9th Prime Minister.

The ARFF anniversary dinner was an evening of recognition, networking, and celebration, bringing together key industry leaders, distinguished guests, and award recipients.

Among the notable attendees were ambassadors from Cambodia and Myanmar, as well as representatives from Brunei, Thailand, Singapore, Indonesia, Vietnam, and Laos.

The event also welcomed presidents and chairpersons from leading trade associations, enhancing its prestige and offering invaluable networking opportunities.

New leadership for the future of ARFF

A key moment during the ARFF anniversary celebration was the formal installation of its new council members for the 2024-2026 term.

This pivotal ceremony introduced the incoming leaders who will guide ARFF towards its strategic goals in the coming years.

The newly installed council members are set to play a crucial role in fostering growth and collaboration within the retail and franchise sectors across the ASEAN region.

ARFF President Dato’ Sri Mike Loh emphasised the federation’s mission, saying, “Since its inception, ARFF has been committed to advancing the retail chains and franchise industry.

Our vision is to elevate ASEAN beyond a geographical region and transform it into a dynamic hub for commerce, culture, and expertise.”

ARFF Patron Dato’ Sri Ismail Sabri Yaakob added, “ARFF has grown significantly since its founding in 2008.

Reflecting on its 15-year journey, I recognise the many individuals and organisations that have contributed to the vibrant retail chains and franchise sector across Southeast Asia.”

Honouring excellence in ASEAN retail and franchise

Another highlight of the evening was the presentation of the prestigious ASEAN Most Recognised Brands Awards.

These accolades celebrate businesses that have shown exceptional performance and made substantial contributions to the ASEAN market.

Among the winners were leaders in various sectors, from corporate advisory and tourism to real estate and sustainability.

Yen Sek Wai, ARFF’s vice president and Organising Chairman of the anniversary dinner, expressed pride in the federation’s achievements. “Since ARFF’s inception, our goal has been to bridge entrepreneurs and industry leaders through cross-learning.

We’ve achieved this vision and continue fostering meaningful connections and growth within ASEAN’s business communities.”

As ARFF looks ahead, the organisation reaffirms its commitment to driving innovation and growth within the retail and franchise sectors.

Through key events, exhibitions, and trade missions, ARFF will continue to empower businesses across the region and contribute to Malaysia’s GDP growth, particularly through wholesale and retail trade.

ARFF’s 15th-anniversary celebration not only honoured its past achievements but also looked forward to future growth in the ASEAN retail and franchise sectors.

The installation of new council members and the recognition of leading businesses underscore ARFF’s commitment to innovation and collaboration.

As ARFF continues to spearhead industry initiatives, businesses across the region are encouraged to engage with the federation’s efforts to shape the future of ASEAN commerce.