Joybean partners with 7CAFé by 7-Eleven

In celebration of 7-Eleven Day, Joybean has announced a new partnership with 7CAFé by 7-Eleven, introducing fresh soy milk and a trio of delicious soy milk puddings—original, chocolate, and strawberry—into the convenience store giant’s offerings. This collaboration promises to deliver wholesome, plant-based products that are both affordable and nutritious, making it easier for customers to enjoy healthy snacks on the go.

Joybean, renowned for its fresh, soy-based beverages and snacks, is committed to sharing joy and wellness through its high-quality, non-GMO products. Made from beans sourced from Canada, these offerings are not only delicious but also guarantee freshness with every cup of soy milk and spoonful of pudding. Each product is designed to evoke a nostalgic taste of childhood, bringing back familiar flavours while providing consumers with a wholesome option that fits into their busy lives.

Expanding reach with 7CAFé by 7-Eleven

This exciting partnership marks a significant milestone in Joybean’s growth strategy as a standout brand under Berjaya Food Berhad (BFood). While Joybean’s ready-to-drink (RTD) and ready-to-eat (RTE) products have already made their way into 7-Eleven stores, the new collaboration will see freshly made soy milk and puddings available at 500 7CAFé by 7-Eleven locations, with plans to expand to over 2,500 stores by the end of 2025. This move reflects the growing demand in Malaysia for accessible, affordable, and nutritious plant-based options, especially as more consumers turn towards healthier alternatives.

“As consumer preferences shift toward pocket-friendly plant-based alternatives, our collaboration with 7CAFé by 7-Eleven represents an exciting milestone for us. This partnership aligns with BFood’s commitment to bringing wholesome, innovative food and beverage solutions to our global consumers,” said Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad. He added, “With 7-Eleven’s renowned name and extensive network, we’re confident that Joybean will become a go-to brand for anyone seeking plant-based options, whether it’s part of their daily routine or a quick refreshment.

Affordable and convenient

The collaboration also emphasizes convenience and affordability, which are core to both brands’ values. Mr. Jason Koven, General Manager of Fresh Food & Quality Assurance at 7-Eleven Malaysia, commented, “Partnering with Joybean and BFood enable us to provide freshly made soy milk and delicious puddings that align with these values that are accessible to everyone. Launching on 7-Eleven Day makes this collaboration even more special, as we celebrate our customers with new options that satisfy both taste and budget. We’re thrilled to work with Joybean to create a new standard of convenience and quality at 7CAFé by 7-Eleven stores nationwide”

Customers can grab a cup of fresh soy milk for just RM3.90 and enjoy an assorted pudding for only RM3.50 each, making it a cost-effective way to indulge in a healthy treat. For more information, and to keep up with the latest from Joybean, follow the brand on Instagram @joybeanmalaysia.

Through this new partnership with 7CAFé by 7-Eleven, Joybean continues to expand its reach, bringing its wholesome, plant-based offerings to a wider audience across Malaysia.