AdminTiger Beer has taken a bold leap forward, officially unveiling a dynamic new visual identity that reflects the brand’s progressive spirit and fearless ambition. The milestone was commemorated with an exclusive event at Heineken Malaysia’s brewery, where a striking projection mapping display lit up the building’s façade, symbolising a new era for the iconic brand.
Since its founding in 1932, Tiger Beer has stood as a symbol of breaking barriers and challenging conventions. The refreshed look, featuring a rising tiger and a vibrant new colour palette, embodies this fearless DNA, charting a bold future while honouring its world-acclaimed taste.
The courageously rising tiger
At the heart of Tiger’s new visual identity is the striking image of a courageously rising tiger – a symbol of ambition and unstoppable progress. The design is set against a modernised palette of deep blue, dynamic orange, and premium silver. Attention to detail is clear, with subtle design elements such as the “claw” shape creatively embedded in the “i” and “g” of the Tiger logo, representing the brand’s progressive movement.
“Tiger has always stood for progress and this refreshed look is a bold move to uncage our true potential,” said Willemijn Sneep, Marketing Director of HEINEKEN Malaysia. “It’s more than a design update – it’s a reflection of who we are: progressive, fearless, and constantly evolving.”
The new packaging, now being rolled out across all global markets, ensures Tiger Beer maintains a strong, contemporary, and unified identity worldwide, inspiring consumers everywhere to ‘Uncage Their Tiger.’
Brewing up a spectacle
The launch event at Heineken Malaysia was more than just a product unveiling—it was an immersive celebration of Tiger’s bold new journey. Using state-of-the-art projection mapping technology, the brewery’s wall transformed into a dynamic canvas showcasing the brand’s evolution.
“Launching it from our very own brewery felt right,” Sneep added. “It’s where the magic happens, and where our bold new look is proudly brought to life together with the people who make it all possible. After all, when we come together, we roar louder.”
Guests at the event witnessed the visual transformation first-hand and were among the first to experience the refreshed Tiger Beer, freshly brewed and served right from the source—a symbolic way to mark the start of a vibrant new chapter.
Roaring promotions
To celebrate the “Roaring New Look, Same Great Taste” campaign, Tiger Beer is turning up the excitement with nationwide promotions from 1st April to 30th June 2025. At selected coffee shops and food courts, consumers who purchase three big bottles of Tiger Beer or Tiger Crystal will receive an exclusive foldable tote bag, while stocks last.
For purchases at participating bars, pubs, hypermarkets, supermarkets, convenience stores, and 99 Speedmarts, consumers can submit their entries to redeem exclusive rewards such as the prestigious 8g 999.9 Tiger Gold Bottle or a limited-edition Tiger Travel Bag.
Meanwhile, online shoppers on platforms like Drinkies, Shopee, and Lazada can look forward to additional perks, including the Tiger Travel Bag or RM5 Touch ‘n Go eWallet credits with qualifying bundle purchases.
Staying true to its roots
Despite the visual transformation, Tiger Beer remains steadfast in preserving the beloved taste that has earned it global acclaim. Beyond its packaging refresh, the brand continues to innovate within the industry through engaging consumer experiences and collaborations that embody its bold spirit.
Tiger Beer reminds all consumers that its products and promotions are strictly for non-Muslims aged 21 and above and encourages responsible drinking. For the latest updates and more information, consumers can visit Tiger4-0.tigerbeer.com or follow Tiger Beer on Instagram and Facebook.
As Tiger Beer ushers in a new era of boldness and innovation, it remains committed to inspiring drinkers everywhere to uncage their true potential — just as it has done for over nine decades.
Jimmy Tan
CJMY
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