CarlsCrib promises ultimate football celebration

Carlsberg Malaysia is raising the bar for football fans with the launch of CarlsCrib, a dynamic two-day celebration that brings together the best of football, music, food, entertainment and of course, beer — all under one roof. Happening on 24 and 25 May, this high-energy event promises an unforgettable game night experience as part of Carlsberg’s #BestWithCarlsberg campaign.

At the heart of CarlsCrib is the mission to unite football fans from all walks of life. “CarlsCrib is our way of uniting football fans of every kind by bringing both diehard supporters and casual fans together, and providing access to more of the best – the best beer, the best vibes, and the best game night,” said Stefano Clini, Managing Director of Carlsberg Malaysia. “We promise fans an elevated experience, and CarlsCrib will deliver in true #BestWithCarlsberg style.”

Held in a VIP locker-room-inspired venue complete with photo-worthy décor and exclusive memorabilia, the event will showcase premium football match screenings and vibrant themed zones. Attendees can test their skills at the Golden Boot, go virtual at the e-Game Hub, and express their fandom at the Styling Bench offering neon tattoos, braiding, and grooming.

Star-studded line-up and entertainment galore

Entertainment takes centre stage with a star-studded line-up featuring international and local artists. Fans can catch Hong Kong pop star Pakho Chau, rising Malaysian talent Dior, and Italian DJ duo VINAI — ranked among the world’s top DJs — as they light up the stage with energetic performances.

Adding to the immersive experience are interactive stations including the Flex Field for freestyle football tricks and the CarlsBar Mixology Workshop, where guests can try their hand at crafting beer-based cocktails. Every corner of CarlsCrib is designed to bring people together through a shared passion for football.

Grand prize trip to see Liverpool FC vs AC Milan

The highlight of CarlsCrib is undoubtedly the Grand Prize giveaway. Guests who purchase six cans of Carlsberg at the event will be entered into a lucky draw. Each night, one winner and their chosen companion will walk away with a dream trip — including flight tickets, training passes, and match passes — to watch Premier League champions Liverpool FC take on Italian giants AC Milan live in Hong Kong.

Beyond the CarlsCrib event, the celebration continues nationwide through the broader #BestWithCarlsberg campaign. Consumers purchasing six-can packs of Carlsberg from participating retailers or bars are eligible for another set of grand prizes — a trip for two to catch Liverpool FC live at Anfield Stadium in the UK.

Over RM1 million in prizes up for grabs

In total, the campaign is giving away over RM1,000,000 worth of prizes. This includes not only the grand trips to Hong Kong and the UK but also 1,300 limited-edition LFC retro jerseys for diehard fans. Carlsberg is also ensuring convenience through its partnership with Grab, offering chilled beer deliveries nationwide in custom-designed cooler bags, so fans never have to miss a moment of the action.

Whether it’s at home, at the pub, or at a buzzing venue like CarlsCrib, Carlsberg is making sure every match night is more than just a game — it’s an experience. Football fans are invited to join the celebration by visiting bestwithcarlsberg.my/football and following @CarlsbergMY on social media.

As always, Carlsberg reminds fans to #CelebrateResponsibly — if you drink, don’t drive.