CJMY
Tropicana Twister has concluded its inspiring “Gandakan Kebaikan” campaign, a digital initiative that encouraged Malaysians to journal acts of kindness.
The campaign, aligned with Ramadan and Raya, delivered RM200,000 in care packages to 5,000 underprivileged families and earned Tropicana Twister a Malaysia Book of Records title for the “Most Digital Journals Collected in an Online Campaign.”
This heartfelt effort, celebrated with a handover ceremony, showcased Malaysia’s spirit of unity.
By matching each journaled deed with tangible aid, Tropicana Twister amplified small gestures into meaningful support for communities in need.
Tropicana Twister encourages community support
The “Gandakan Kebaikan” campaign invited Malaysians to share acts of kindness online. “We wanted to encourage Malaysians to reflect and share kindness simply,” said Aditya Sheoran, PepsiCo Franchise Senior Director.
“Every journaled act was our cue to deliver help to those who need it.”
Partnering with The Lost Food Project and Kechara Soup Kitchen, Tropicana Twister distributed 50,000 meals to 5,000 families.
“This support meant breathing room in stretched budgets,” said Gayathri Liew, PR & Communications Manager of The Lost Food Project.
The care packs eased financial stress and improved nutrition for recipients.
The campaign’s digital approach resonated deeply. “The response was heartfelt, powerful, and genuine,” said Jennifer Lee, PepsiCo Head of Marketing.
“Each journaled deed helped build something meaningful.” Moreover, the initiative brought joy to underserved families, reinforcing community compassion.
Tropicana Twister’s record-breaking achievement highlights its innovative engagement. “Being recognised by the Malaysia Book of Records is an honour,” Lee noted.
“It’s a tribute to Malaysians’ generosity.” The campaign’s success stemmed from collaboration with NGOs and retailers.
Additionally, the initiative aligned with PepsiCo’s mission. “We knew we could do more than refresh,” Sheoran said.
“This movement shows that shared goodness multiplies.” The campaign transformed small acts into widespread impact, uplifting communities nationwide.
A legacy of compassion and impact
Tropicana Twister’s campaign tapped into the reflective spirit of Ramadan and Raya. By encouraging digital journaling, it made kindness accessible.
“Not everyone has the means to carry out goodwill,” Sheoran explained.
Tropicana Twister acted on behalf of participants, delivering aid to overlooked communities.
The partnership with NGOs ensured effective distribution. Liew emphasized the broader impact:
“This partnership is a reminder that collective kindness can uplift communities.”
The 50,000 meals provided critical relief, supporting parents striving to provide for their families.
The Malaysia Book of Records recognition underscores the campaign’s scale. It celebrated the power of collective participation during the festive season.
Furthermore, it highlighted Tropicana Twister’s role in fostering culturally relevant, purposeful initiatives.
The campaign also addressed real challenges. Amid daily pressures, the care packs offered relief, allowing families to focus on essentials.
This effort strengthened community bonds, proving that unity thrives in Malaysia.
Tropicana Twister invites Malaysians to follow its journey on Facebook at www.facebook.com/mytropicana.
The “Gandakan Kebaikan” campaign sets a precedent for brands to drive change through kindness. Its legacy of compassion continues to inspire, uniting communities for a brighter future.
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