AdminTiger Beer, the Official Beer Partner of Manchester United, is giving Red Devils supporters across Malaysia a bold new reason to roar with pride. Through its latest campaign, Roar United, the brand is celebrating the undying passion that has connected generations of fans — from parents to children and friends who have become family — united by their love for the iconic football club.
For decades, Manchester United fandom in Malaysia has transcended borders and generations, echoing across communities just like the tiger’s unmistakable roar. With Roar United, Tiger Beer seeks to immortalise these stories through a unique project known as the Roar United Archive. This initiative is a heartfelt collection of tales that pay tribute to the pride, passion, and generational loyalty of Malaysian fans who have supported the club through every triumph and trial.
One Malaysian fan will earn the rare honour of personally delivering this archive to Old Trafford, where it will be showcased in the Manchester United Museum — a lasting symbol of Malaysia’s football devotion. Through this gesture, Tiger Beer aims to ensure that the voices of local supporters resonate alongside the legends in Manchester for generations to come.
Reconnecting over football
Between 20 October and 23 November, fans are invited to share their ultimate Manchester United stories and nominate the person who first sparked their love for the club. Each submission on the Roar United microsite generates a personalised e-invite — an invitation to reconnect over a Tiger Beer and treasured football memories.
Beyond the nostalgia, the campaign offers tangible rewards. The top 10 most inspiring stories will be shortlisted for a private event in Kuala Lumpur, where finalists will compete for exclusive Tiger x Manchester United merchandise. The ultimate prize: an all-expenses-paid trip for two to Old Trafford, allowing the winner to represent Malaysia’s roaring community of Red Devils supporters.
Tiger Beer will also host pop-up events at selected bars across Malaysia throughout November, encouraging fans to contribute their stories to the Roar United Archive. These activations will feature football-themed challenges and giveaways, further igniting fan camaraderie in the midst of the ongoing football season.
“Tiger Beer has always been about uncaging passion — to be bold, loud, and unafraid,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. “Football is where that spirit comes alive, fuelled by connection and the collective roar of fans that refuses to be silenced. We are proud to give Manchester United fans in Malaysia the opportunity to make their voices heard at Old Trafford. Together Roars Louder is our belief that when fans unite over football and Tiger Beer, the moments created become unforgettable — and live on forever,” she added.
Promotions and prizes
Adding to the excitement, Tiger Beer is launching nationwide promotions running until 30 November 2025, offering fans the chance to redeem exclusive Tiger x Manchester United merchandise while stocks last.
At participating coffee shops and food courts in Peninsular Malaysia (until 15 November 2025), consumers who purchase big bottles of Tiger Beer stand a chance to win one of 500 Tiger x Manchester United Luggage or 7,000 Duffel Bags by checking under bottle caps for a special logo. In East Malaysia, fans who buy two big bottles of Tiger Beer and one big bottle of Tiger Crystal can redeem a free Drawstring Bag.
Meanwhile, in bars, pubs, hypermarkets, supermarkets, convenience stores such as 99 SpeedMart, and online marketplaces (until 30 November 2025), fans who purchase Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager can submit entries for a chance to win spectacular prizes. These include six Grand Prizes — an exclusive trip for two to Manchester — and up to 5,000 Tiger x Manchester United Goodie Bags, featuring merchandise such as drawstring bags, caps, bottles, keychains, and footballs.
All activities and promotions are open exclusively to non-Muslims aged 21 and above, in line with Tiger Beer’s commitment to responsible consumption. Participants are reminded to drink responsibly and not drink and drive.
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