Sidhaarthan
Pavilion KL is adding a 69,000 sq ft precinct on Level 3 with 26 brands across fashion, beauty and food. The brands open in phases, with the last six due in 2027, Inside Retail Asia reported on 4 November. It follows the opening of AEON Mall KL Midtown in the same city.
The new precinct is called Journey to Finer Joys. The mall already has more than 700 stores, spread over eight themed precincts. The new space adds to that count.
Overall, here is which brands open first, how the phases run and what is still unknown. The report names no investment, leasing rate or exact dates.
First brands in the Journey to Finer Joys precinct
The first phase has 11 brands. They are Weekend Max Mara, Edition, Burberry Beauty, Sam Edelman, SK-II, Diptyque, Mac, Nars, Trove, ADough and Takeno Omakase. In addition, the list spans fashion, beauty and food and drink.
The report also names brands with an exclusive presence at the mall. These include Alice + Olivia, Burberry Beauty, G/Fore, Lauren Ralph Lauren and Weekend Max Mara. In total, 11 brands hold that status.
However, the report does not say which of the 26 brands are new to the mall. Some may expand a presence they already have. Therefore, readers should check each brand before planning a visit.
Shoppers should note that the precinct sits on Level 3. The report gives no wing name for it. Likewise, it shares no floor plan or store sizes. Equally, it does not say how many of the 26 are food and drink brands.
Phased opening timeline for the new precinct
The 26 brands open in three groups. The first 11 are the first phase, and nine more open between now and December. Meanwhile, the last six open in 2027.
No exact opening date is given for any group. As a result, shoppers cannot yet plan a visit around a single day. They should watch the mall’s channels for each date.
Read more: AEON Mall KL Midtown opens 5 Nov with free bags and a car prize
Read more: The Capitol by 1 Utama soft-opens 16 Nov in Bandar Utama
Read more: SEIndonesia 1 Utama outlet is its first in Malaysia
Other Klang Valley malls are also adding space this month. For example, The Capitol by 1 Utama soft-opens on 16 November. Moreover, AEON Mall KL Midtown opened on 5 November.
The report dates the middle phase only by the month. Furthermore, it does not say whether each brand opens on its own day. Consequently, the nine December openings may arrive one by one. Shoppers should expect new shops through the month.
What the Pavilion KL precinct has not announced
The report does not state how much the precinct cost. It also gives no leasing rate for the new space. Therefore, we cannot say how full it is.
No mall official is named in the report. No opening offers or promotions have been announced either. Likewise, no brand has given a date for its own store.
The report gives no list for the last six brands. They are only described as opening in 2027. Meanwhile, the nine December brands are not named either. Therefore, only the first 11 of the 26 brands can be named today.
In short, Pavilion KL is adding 26 brands on Level 3, in phases to 2027. Dates, investment and leasing are still to be announced.
C. Khor
Yalinie Mathan
Sashidaran Gunathevan
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