Astro B.yond Entertains Malaysian Bloggers To HD Experience

Malaysian bloggers were amongst the first to witness Malaysia’s First High Definition Television Commercial for Astro B.yond during the Astro B.yond Bloggers Night tonight at Modesto’s, Desa Sri Hartamas. In addition, Astro B.yond introduced the Facebook game “Murder in the Details” that will be on the Astro Facebook Fanpage.

Incorporating best in class technologies, the newly launched ASTRO B.yond offers customers more innovative services which will be introduced in phases. Starting with the first ever High-Definition (HD) broadcast in Malaysia, Astro B.yond will change TV viewing experience with richer colours, picture-perfect clarity and cinematic surround sound. Along with this, a new and improved Electronic Programming Guide (EPG) designed for better viewer interface will be introduced. As the technology infrastructure and hardware around Astro B.yond is future-ready, more innovations will follow.

“At Astro we are committed to innovation in content, technology and customer experience. It is undeniable that bloggers are game changers. Your nimbleness and the lack of pretense of your work dwarfed and humbled media giants. Underlying the success of blogging, we have all learned that it is people who are the killer app for the internet age and with Astro B.yond, we are changing the game too. It begins with our High Definition service that you have all heard about.” said Henry Tan, Chief Operating Officer, Astro.

The Astro B.yond Bloggers Night also saw the premiere of the Astro B.yond TV commercial in High Definition (HD) for Astro B.yond. This television commercial is one of the longest in Malaysian television commercial history at approximately 2.30 minutes. This commercial will be broadcasted in HD and Dolby 5.1 Surround Sound on the current four HD channels on Astro – Astro SuperSport HD (Ch 831), HBO HD (Ch 431), National Geographic Channel HD (Ch 573) and HISTORY HD (Ch 575) and followed by ESPN HD (Ch 832) in January 2010.

Astro also took the opportunity to unveil the Facebook game, Murder in the Details (url: http://apps.facebook.com/murderinthedetails). Log on to the Astro Facebook fan page, www.facebook.com/Astro for details on how to participate in this game. Spot the clues, gather the evidence and you might just be one of our 10 lucky winners of the Astro B.yond sets with 1 year free subscription to Astro B.yond and a 32” LG HDTV. The bloggers present also played the on ground version of Murder in the Details and Eric Yong emerged the winner of the on ground Murder in the Details game and he walked away with Astro B.yond sets with free subscription to Astro B.yond until December 2010 and a 32” LG HDTV.

Bloggers who attended the event will also stand a chance to win the Astro B.yond sets, all they have to do is to blog about the event and email their entries to [email protected] and the best two posts will win the Astro B.yond sets with free subscription to Astro B.yond until December 2010 and a 32” LG HDTV each!

Customers who wish to experience Astro B.yond and access to the HD services have a choice to sign up at an additional service fee of RM20 per month and a commitment of 12 months. As part of the new B.yond service, customers will get the new B.yond box, new smart card, new outdoor unit dish, HD Multimedia Interface (HDMI) cable and new remote control. New set-up installation fee will be waived in exchange for the existing box.

Customers can sign up for Astro B.yond on www.astro.com.my/byond or call the ASTRO customer Hotline 1300 82 3838. As the installation of Astro B.yond involves homes throughout Malaysia, it will be on a first come, first served basis.