Jimmy Choo to continue as tourism ambassador

By Joshua Foong

Malaysia will continue to enjoy the privilege of having world famous shoemaker Jimmy Choo as tourism ambassador to the United Kingdom.

Choo, who has been actively promoting Malaysia as a tourism destination since August 2009, was notified by the tourism ministry that his role would see further extension.

Tourism Malaysia acting director-general Azizan Noordin said it was important to have the shoe designer icon as Malaysia’s tourism envoy in the UK.

“He is, without a doubt, a world renowned celebrity icon and is the perfect candidate in helping our country move up to be an attractive destination for the high-end tourism market.

“Throughout his tenure, we have enjoyed his ambassadorial role as he is well recognised, especially by the movers and shakers in London’s high society,” he said, adding that the role was voluntary.

Azizan said this when met at the World Travel Market fair, Monday.