Travel back in time to the era of P. Ramlee

With the holy month of Ramadhan soon approaching eCurve joins in the celebration by evoking nostalgic moments with a 1960s musical extravaganza featuring an appearance by Musly Ramlee.

From May 3 to June 6, 2019, visitors to eCurve will travel back in time, to the groovy era of Saloma and P. Ramlee, with eCurve’s campaign themed Al-Kisah Pesta Ria.

Patrons can marvel at the shop lots of yesteryears such as a drug store, an old time sundry shop, barber, coffee shop and a record store lined up at the Centre Atrium, leading to the main highlight of the campaign. Decorated in hues of red, gold and white, the grand stage foretells of the musical fete set to bring the spirit of Raya alive.

The 1960s inspired musical, Irama Pesta Ria Musical will feature classic Malay hits coupled with a contemporary dance performance. A guest star appearance by Musly Ramlee, known for his sheer resemblance to P. Ramlee, will take the show by storm, as he belts out classic and beloved tunes.

Gina Long Ahmad, Assistant General Manager, Leasing and Advertising & Promotions commented, “With our fast-paced day to day life, often times we overlook the history and legacy left behind by our past generations. We believe it is highly important to preserve our history and educate the young about the past.

Early Raya gifts are in store for patrons who spend at eCurve! With a minimum spend of RM200 and above in a maximum of two receipts, shoppers will be entitled to redeem a Tiffin Lebaran, as well as Festive Ria packets, courtesy of eCurve. All redemptions are subject to terms and conditions and are available while stocks last.