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Shell Malaysia and BonusLink unveiled enhancements to their Extra rewards and loyalty programme, beginning July 1.
Malaysia’s first premier consumer reward programme with more than 14.9 million members nationwide will now feature a four-level structure – Member, Silver, Gold and Platinum. This will increases the level of rewards as members collect more BonusLink points at Shell.
Customers can easily accelerate their BonusLink point collection at Shell by using their BonusLink card or the BLINK App by just fuelling up, buying snacks or lubricants. Depending on the tier status, members are entitled to enjoy exclusive rewards of up to 3X BonusLink Points multiplier, Deli2Go and Upsize Coffee promo, discounts on Shell products, birthday treats and more.
“As a mobility retailer, we are constantly evolving with our customers and striving to provide quality at every touchpoint. Our partnership with BonusLink allows us to give our customers an extra rewarding experience every time they fuel and shop at our stations,” said Seow Lee Ming, General Manager Mobility, Malaysia & Singapore.
“Starting July 2022, BonusLink is taking the loyalty services one step further to reward our loyalty members. This is an exciting time for us as we begin to transform our service offerings to add value and to offer more rewards to our members based on their level. With this, members can enjoy an array of goodies and Extra Points simply by continuing to swipe their BonusLink Card or their Virtual Card via BLINK App at Shell,” said Melvin Ooi, Chief Executive Officer of BonusLink.
New users can sign up for BonusLink at any Shell station nationwide or download the BLINK App to register and check out their current member status and start collecting exciting rewards.
