CJMY
Coway Run 2022: Unite to Create will be the first run in Malaysia that will feature NFT art pieces.
The theme for this year’s Coway run is Unite to Create. The run combines healthy living, wellness, fitness and art.
NFT virtual run
This time around, participants can choose to run on the ground or virtually from the comfort of their own homes.
In the virtual run, participants can run at their own pace and at leisure from October 1 until November 6.
Thus, with no distance limits set, participants can run and unlock new achievements by breaking personal records to earn different virtual badges.
Each participant must also run a unique route to create a trail using the GPS running app. The trail must form a picture or an object.
Following this, the most creative pieces of the trail will be turned into NFT artworks by a few local NFT artists.
The on-ground run
Meanwhile, the on-ground run takes place on November 6, 2022, with an early flag-off from 6 am at Dataran Putrajaya.
Runners can participate in a six-kilometre family-friendly fun run or the ten-kilometre competitive run.
The ten-kilometre run has six segments.
- Men’s Open
- Women’s Open
- Veteran Open
- International Open
- 16 years and above
Moreover, the ten-kilometre competitive run offers RM18,000 cash prizes.
The participants on the ground will collaborate by co-creating a massive work of art with a guest artist.
“This year, we are incredibly thrilled to have our on-ground run back in action again as Coway Run is one of the events that I believe many look forward to annually, and we are excited to embark on this new edition of the run.
“Our loyal and avid running enthusiasts will not be disappointed as we have a lot in store for them. “
“As always, our run goes hand in hand with charity and this year, we hope to be able to raise more proceeds than in previous years,” said Kyle Choi, Managing Director of Coway Malaysia.
Run for a charitable cause
Proceeds from the artwork auction will support the initiatives of EcoKnights, MERCY Malaysia, Reef Check Malaysia and the Nicol David Organisation.
As with previous years, every ticket sold contributes RM10 to Coway’s very own Happy Water Project, which aims to continue helping underprivileged and Orang Asli communities access clean drinking water.
“Every year, thousands of participants help us change lives for the better.
“This year will be very fulfilling as we get to help more communities and contribute positively to Mother Earth, primarily through the NFT art pieces we will be collecting with the help of our runners.
Most importantly, through initiatives like these, we can change more lives and give back in every possible way,” said Choi.
For more details on Coway Run 2022, visit www.cowayrun.com.my.
C. Khor
