SJMC to help cancer patients regain their confidence

Subang Jaya Medical Centre (SJMC) is targetting to reach out to 160 cancer patients through the ‘Makeup Your Life’ programme this year.

The ‘Makeup Your Life’ programme will offer makeup and skincare education to help cancer patients beautify themselves, regain self-confidence and deal with changes in their physical appearance due to cancer treatment.

SJMC, through the Corporate Social Responsibility (CSR) programme, will collaborate with conglomerate Amorepacific Malaysia for this initiative.

SJMC CEO Bryan Lin expressed his support for this initiative and collaboration with Amorepacific Malaysia.

“Emotional support is equally important when it comes to treatment for our cancer patients.

“Therefore, this programme complements our centre’s supportive treatment in offering cancer patients the education and support they need to ease many aspects of daily life and reminding them that they are still beautiful despite the challenges,” said Lin.

Meanwhile, Amorepacific Malaysia country manager Margaret Chin said the programme aims to help cancer patients reenergize their daily lives with complete confidence through various makeup tips and products.

“We understand how women feel having to go through changes in their physical appearance due to treatments. We hope this initiative will help make a difference in the lives of those affected,” she said.

The ‘Makeup Your Life’ programme is part of a ‘2030 A MORE Beautiful Promise’ Commitment by Amorepacific.

The programme has been conducted since 2008, starting with South Korea and extending to other regions, including China, Hong Kong, Taiwan, Vietnam, Singapore, Thailand and Malaysia.

Implemented mainly in Korea and China, the initiative aims to help reduce the mortality rate and improve the lives of female cancer patients.

In these two regions, the initiative extends to preventive education and screening measures to fund surgery for financially incapable women.

The company will invest KRW100 billion by 2030 to support socially vulnerable groups’ financial independence and empower citizens to lead healthier, more sustainable lives.