CJMY
MCIS Life contributed RM20,000 to the Lighthouse Children Welfare Home Association (Lighthouse) and humanitarian platform KitaJaga.co.
The contribution is to assist the two organisations’ missions following the official closure of the insurer’s #MySenyum contest.
Launched in January this year as an extension of MCIS Life’s brand promise “People Helping People”, the #MySenyum contest encouraged Malaysians to share their smiles and spread positivity amongst all while lending a hand to those in need.
Initially, MCIS Life pledged RM5 for each of the first 2,000 contest entries, which would have provided Lighthouse and KitaJaga.co with RM5,000 each.
As the contest received overwhelming support when the final number of entries crossed the 5,000 mark, the life insurer doubled its pledge to the two organisations (each received RM10,000).
“Despite the challenges faced by Malaysians in the post-pandemic era, our community members genuinely care about the well-being of one another.
This was evident through the total of 5,715 participants who shared their smiles with us through the contest as the mechanism was to come together in aid of those who need support collectively,” explained MCIS Life chief distribution and marketing officer Ragunath Murthy.
MCIS Life chose Lighthouse and KitaJaga.co for the former’s unwavering support in providing essential care to the most vulnerable children in Malaysia from diverse backgrounds and ethnicities.
KitaJaga.co is specially chosen for its role as a community-driven humanitarian platform for vulnerable Malaysians.
For KitaJaga.co founder Reza Razali, the contribution will go a long way for the platform’s digital expenses, ensuring sustainable and continuous efforts to reach those in need.
He was elated to be a part of the #MySenyum campaign that highlights little pockets of happiness, agreeing that a smile is an act of charity.
“A small act of kindness can be a smile. The small acts add up and make a big difference,” said Reza.
“We are very grateful to MCIS Life for reaching out. Times are hard, but we never gave up because we believed in the kindness of Malaysians.
“The funds will mainly go for the education of the children, including their tuition fees,” said Lighthouse’s co-founder, Jacinta Steven.
The #MySenyum contest ran from 28 January to 31 March 2022 and witnessed thousands of social media fans jumping on the bandwagon to submit their joyful photos and videos along with witty captions and campaign hashtags #MySenyum and #PeopleHelpingPeople.
The contest featured three categories through which the public could win attractive cash prizes, including Weekly Lucky Draws, #MySenyumFilter with MOST LIKES and the #MySenyum Grand Prize Winners.
For the complete list of winners by each category, please refer to MCIS Life’s Facebook and Instagram.
