Gana Prakash
Shell Malaysia has unveiled it’s latest Shell Motorsports collection, which is based on the company’s most prestigious partnerships in the motorsports arena. It features 7 high-performance car models from some of the world’s top motorsport teams that has partnered with Shell.
These models include the Ferrari SF90, BMW M4 Motorsport, Nissan Formula E Gen 2 Car, Hyundai i20 Coupe WRC, Shell V-Power Racing Team Ford Mustang GT, Team Penske Indycar and Team Penske Ford Mustang GT.
Each car comes with an electric engine and can be seamlessly controlled by the player’s smartphones via the Shell Racing app. This free app, which is available on App Store and Google Play, combines both remote and digital play.
The collection features a proprietary Smart Battery which integrates a Bluetooth chip within a rechargeable lithium cell. It was developed in collaboration with BrandBase and 12 different rights holders, including Ferrari, BMW, Hyundai, Ford, and Nissan.
Speaking at the launch ceremony, Seow Lee Ming, General Manager, Mobility Shell Malaysia, explained that each model from the collection represents a significant moment in Shell’s long-standing motorsport history.
“Shell was there alongside the earliest motorsport pioneers and had an embedded history within motorsport. The latest collection celebrates some of the best race cars that redefined the racing world such as the Hyundai i20 hybrid rally car and Team Penske’s Indycar”, shared Lee Ming.
“Our customers have always been at the heart of our business. Every time they stop at Shell, we want them to have an opportunity to create unforgettable memories with their family and friends. With our latest collection, we are happy to offer our customers a quick escape from reality, while enjoying an adrenaline-thrilled RC race with their loved ones, anywhere,” she further added.
The limited-edition Bluetooth remote-control cars will be released one model per week beginning from 8th October until 8th December, exclusively at Shell Stations nationwide. Customers can purchase the Motorsport Collectors box at RM80 when they pump Shell V-Power Racing fuel for RM80 in a single receipt, while stocks last.
Separate car models or a smart Bluetooth battery are available at RM30 with a minimum fuel purchase of RM50 to complete the collection. Alternatively, customers can get the exclusive Ferrari SF90 racing car and one SMART battery for free when they buy selected Shell Helix Lubricant 4L at Shell stations.
To commemorate the launch of the latest remote-controlled collection, Shell is organising an event at KL Sentral from 17th to 23rd October and at Mid Valley Megamall from 26th to 30th October. Members of the public will get an exclusive experience to try all 7 racing car models
on racetracks designed specifically to present each car in their winning atmosphere.
Visitors will be treated to a viewing of the legendary Hyundai i20 WRC replica that clinched the latest WRC Championship title in Greece on site as well, as an introduction to Shell’s rich motorsport partnerships history over the years.
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