CJMY
Bord Bia – Irish Food Board held a successful trade seminar, “Sustainable European Dairy from Ireland” at the Sheraton Petaling Jaya in Malaysia. Over 40 dairy industry representatives attended the event where they gained valuable insights into the dairy industry’s latest global trends and future outlook.
The seminar brought together key stakeholders in the dairy industry in Malaysia, including local importers, distributors, manufacturers, and media representatives. Distinguished guests included Ireland’s Minister of State for Skills and Further Education, Niall Collins, T.D. and Ambassador of Ireland to Malaysia, H.E Hilary Reilly.
During the seminar, Bord Bia showcased the high-quality ingredients produced in Ireland, emphasizing the country’s commitment to sustainability. The event also included presentations from local partners who shared their experience of working with European Dairy from Ireland. Patrick Lim, who introduced Bord Bia at the seminar, commented that “the seminar provided an excellent opportunity for us to showcase the quality and sustainability of European Dairy from Ireland and to connect with key stakeholders in the dairy industry in Malaysia.”
The opening address was made by Minister Collins, who emphasized the importance of sustainable agriculture in food production. Ambassador Reilly also shared her remarks on the potential of Irish-Malaysian partnerships in the dairy industry. The seminar showcased a range of European dairy products from Ireland including full cream and pure salted and unsalted butter. The event was followed by a networking session with Irish dairy exporters.
“Bord Bia has a successful track record of promoting Irish Dairy products worldwide,” said Yifan Li, Associate Analyst at Stone X and Dairy Expert. The seminar in Malaysia is part of Bord Bia’s continued efforts to raise awareness of the sustainability and high quality of European Diary from Ireland. Ireland exported over €65 million in food and drink to the Malaysian market in 2022. Irish dairy exports to Malaysia rose to a value of €60 million in 2022, making it Ireland’s largest food export category to the market.
Due to strong demand for cheese and powders, Irish dairy exports to Malaysia are up 35% in value terms in the first 6 months of 2022, according to Bord Bia. The government agency is responsible for the development of new markets and the promotion of Irish food, drink, and horticulture products internationally. Bord Bia has 16 offices around the world, in Europe, Asia, the Middle East, and North America, to promote trade in the international market.
The success of the seminar in Malaysia highlights Bord Bia’s commitment to promoting sustainable and high-quality food products from Ireland to the global market. As the demand for quality dairy products continues to grow, Irish dairy exports to Malaysia are expected to further increase in the coming years.
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