WOW Prime chooses Malaysia as a preferred destination

WOW Prime Corporation, a Taiwan-based food and beverage company, has chosen Malaysia as its preferred destination for its incentive trip with support from the Malaysia Convention & Exhibition Bureau (MyCEB). The trip will be staggered from March 26 to September 28, 2023, with an estimated economic impact of MYR57.9 million for Malaysia’s economy.

The 3,000 participants will enjoy a five-star stay at the Lexis Hibiscus Port Dickson resort, with various travel experiences offered to them, such as a Melaka historical tour, a visit to cultural heritage sites, and an evening at the Alor Street night market.

They will also have a range of shopping experiences at the duty-free Genting Premium Outlets and Genting Sky Avenue Complex, followed by local chocolate product shopping and various photoshoot sessions at Chinatown, Kwai Chai Hong, Saloma Link bridge, KLCC and National Palace.

Dato’ Sri Dr Abdul Khani Daud, the CEO of MyCEB, expressed his gratitude for the support of the Taiwanese participants, saying that Malaysia is honoured to be the host to 3,000 participants of WOWprime. He hopes to get more Taiwanese business visitors to make Malaysia their preferred business event and corporate incentive destination.

“Having WOWprime augurs well with our target in welcoming 114,000 corporate meetings and incentive participants for 2023, and we will continuously provide the support to meet your requirements so that each participant who visits Malaysia will be inspired by the destination and its endless experience from our distinctive uniqueness in each location,” Daud added.

As an English-speaking yet multilingual country with a vibrant and emerging economy, Malaysia is known for being one of the world’s friendliest nations and a great value-for-money destination. MyCEB’s strong support, proven capabilities, and creativity have paved the way for local Destination Marketing Companies (DMCs) to bring in even more corporate incentive groups in the future.

WOWprime’s choice of Malaysia as its preferred destination for its incentive trip is a testament to the country’s growing appeal for corporate events and its strong collaboration with MyCEB.