CJMY
BRAND’S Essence of Chicken, the trusted choice for vitality, has undergone a formulation upgrade to provide Malaysians with an improved taste and the same remarkable benefits.
As the number one essence of chicken for vitality in Malaysia, BRAND’S Essence of Chicken has been a go-to choice for many years.
The newly formulated product offers Malaysians a much-needed rejuvenating boost as they navigate their busy lives, maintaining the benefits that increase metabolism, reduce tiredness, and enhance concentration.
BRAND’S Essence of Chicken: Meeting Malaysians’ rejuvenation needs
A recent online research finding indicates that 7 out of 10 Malaysians require a rejuvenating boost at least twice a week.
With the demands of work and personal commitments in a fast-paced world, Malaysians often find themselves striving to balance multiple responsibilities.
The survey reveals that 31% of respondents are career-focused individuals managing work and personal goals, while 22% are working parents with busy schedules.
BRAND’S Essence of Chicken understands these challenges and aims to provide Malaysians with the vitality they need to thrive.
A new formula with enhanced taste and benefits
The newly formulated BRAND’S Essence of Chicken boasts a smoother taste while retaining its well-known benefits.
According to a taste test conducted by the Home Tester Club, 92% of consumers agreed that the new formula offers a smoother taste.
Additionally, 96% of consumers recognized BRAND’S Essence of Chicken as the ideal choice for maintaining productivity throughout the day.
Wong Wee Leong, General Manager of Suntory Beverage and Food Malaysia, emphasizes that the new formulation is tailored to suit the demands of Malaysians’ fast-paced lifestyles.
He believes that the smoother taste of the newly formulated BRAND’S Essence of Chicken will provide Malaysians with the daily boost they need to thrive in their busy lives.
To further highlight the effectiveness of the product, Dr Shazril Shaharuddin, known as Dr Say, and Chan Fong has been appointed as BRAND’S Essence of Chicken ambassadors.
These individuals exemplify the need for BRAND’S Essence of Chicken’s benefits to keep them energized throughout their hectic schedules.
BRAND’S Essence of Chicken stands out due to its superior quality and rigorous production process. The essence is made from an all-natural extract of premium chicken, processed hygienically under high temperatures to preserve its rich natural nutrients.
Each batch undergoes over 200 stringent quality checks to ensure product excellence. Furthermore, BRAND’S Essence of Chicken holds Halal certification from Jabatan Kemajuan Islam Malaysia (JAKIM), catering to the dietary requirements of a diverse population.
With the launch of the newly formulated BRAND’S Essence of Chicken, Malaysians can rely on this revitalizing solution to combat tiredness and find the vigour and focus needed to conquer daily challenges.
Whether facing a demanding workday or managing a busy personal schedule, BRAND’S Essence of Chicken is the perfect companion to help individuals remain mentally focused and perform at their best.
The newly formulated BRAND’S Essence of Chicken is available for purchase at major retail outlets, pharmacies, as well as online platforms such as Shopee and Lazada.
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