Daia’s impactful “Small Actions, Big Changes” Campaign

Leading laundry and homecare brand, Daia, has achieved a significant milestone with its impactful CSR campaign, “Tindakan Kecil, Perubahan Besar” (Small Actions, Big Changes).

This campaign showcases Daia’s commitment to fostering positive change within society and nurturing a spirit of generosity.

The event held at Alamanda Shopping Centre garnered remarkable support from attendees and partners, graced by Daia’s Brand Ambassador, Lisa Surihani.

Embracing small actions for significant change

Launched in May, Daia’s “Tindakan Kecil, Perubahan Besar” CSR campaign champions the belief that even the smallest gestures can lead to transformative change.

With a mission to create a positive impact, the campaign donated RM 0.50 from each purchase of a Daia product, including the innovative Daia Hijab All Day Freshness, designed to provide all-day freshness for hijab users and their families.

The campaign’s strategic focus was on empowering children from partnered orphanages, highlighting Daia’s commitment to nurturing young individuals and building a compassionate community. The event witnessed Lisa Surihani’s pivotal role in sharing inspiring stories that resonated with attendees, emphasizing the significance of small actions.

The event marked a moment of unity as RM 20,000 collected from the campaign was presented to three partner orphanages, underscoring Daia’s dedication to uplifting young lives.

Daia nurturing values and environmental consciousness

Beyond monetary contributions, Daia actively promoted environmental consciousness during the event. Through Batik and Daia Bottle Recycling workshops, children from orphanages were empowered to become environmental stewards while fostering creativity and awareness.

These workshops exemplified Daia’s commitment to instilling values and shaping holistic individuals.

Lisa Surihani’s involvement further enriched the event’s purpose, emphasizing the importance of nurturing underprivileged children and inspiring environmental responsibility. The event showcased Daia’s commitment to a lasting impact that extends beyond material contributions.

As Daia’s “Tindakan Kecil, Perubahan Besar” CSR campaign continues to make a positive impact, it highlights the power of collective small actions for a greater societal good. Through unity, compassion, and the belief in the potential of every action, Daia sets an inspiring example for a brighter future.