CJMY
Unilever has unveiled a groundbreaking addition to the realm of daily hygiene with the introduction of Lifebuoy Multivitamins+. This innovative antibacterial formula, featured in body wash and hand wash products, promises exceptional germ protection for the entire family.
Packed with vitamins B3, C, and E, this formula not only kills germs but also enhances skin protection and health, revolutionizing our approach to hygiene.
Lifebuoy presents a new approach to hygiene
While vitamin-infused skincare is not a novel concept, its integration into the hygiene care category is a game-changer. Often overlooked as basic hygiene products, body wash and hand wash now offer more than just cleanliness, ushering in a new era of holistic skincare.
The first wave of Lifebuoy Multivitamins+ products has made its debut on Malaysian shelves, marking a significant shift in our daily hygiene routines. Lifebuoy has recognized that skin health goes hand-in-hand with hygiene, acknowledging that our skin is our body’s first line of defence against harmful germs from our surroundings.
During the launch of Lifebuoy Multivitamins+ at Sunway Pyramid, Dr. Malar Santhi, a skincare expert, delved into the science behind the skincare-infused hygiene revolution. She highlighted that hygiene products like body wash and hand wash interact with our skin multiple times a day, making them pivotal in maintaining skin health.
Caryn Loh, Managing Director of Watsons Malaysia, also emphasised the importance of providing reliable personal care options for customers and families across Malaysia. The collaboration between Watsons and Lifebuoy signifies a shared journey towards a healthier community.
The science behind multivitamins
Our skin serves as the primary barrier against infection-causing germs from our surroundings. This barrier’s antimicrobial function relies on an adequate supply of micronutrients, including vitamins. Certain vitamins, such as B3, C, and E, can be absorbed by the skin, prompting their inclusion in skincare products.
Since hygiene products like body wash and hand wash interact with our skin daily, the incorporation of vitamins can provide an additional boost in the fight against germs, as explained by Dr Malar Santhi during the Lifebuoy Multivitamins+ launch.
Lifebuoy Multivitamins+ has been scientifically proven to deliver 10 times stronger germ protection than soap without active antibacterial ingredients, effectively eliminating 99.9% of germs. Dermatologically tested for skin compatibility and clinically proven suitable for daily use, this product leaves the skin feeling healthy and clean after every wash.
Since its inception in 1894, Lifebuoy has remained dedicated to making hygiene a simple part of everyday life. With the launch of Lifebuoy Multivitamins+, Unilever continues this mission, elevating the standard of hygiene care. As the world’s leading hygiene soap brand, Lifebuoy evolves to foster healthier lives and prevent preventable infections. This latest innovation, which integrates vitamins into hygiene products, represents a significant step towards a healthier future.
Lifebuoy Multivitamins+ is available in various body wash and hand wash variants, suitable for children aged 3 and above, and can be found in retailers nationwide.
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