CJMY
MR D.I.Y., Malaysia’s beloved do-it-yourself store, has captured the attention of KL-ites with a colossal inflatable iron soaring over the city skyline.
This eye-catching event marks the launch of MR D.I.Y.’s latest initiative, aptly named “Big & Small, MR D.I.Y Has It All” / “Kecil & Besar, MR D.I.Y. Ada.” Stretching an impressive 16 x 7.5 x 8 metres, the inflatable iron graces the scenic Taman Tasik Titiwangsa and will remain in place until October 15, 2023.
Recognised by the Malaysia Book of Records as the ‘largest inflatable iron in Malaysia,’ it serves as the centrepiece for showcasing MR D.I.Y.’s extensive product range.
MR D.I.Y.: A Myriad of Products
Under the banner of “Kecil & Besar MR D.I.Y. Ada,” this initiative spotlights MR D.I.Y.’s vast product portfolio, which exceeds 20,000 items available at over 1,200 stores nationwide.
From small essentials like batteries, padlocks, and keychains to larger items such as vacuum cleaners, inflatable pools, and foldable stairs, MR D.I.Y. offers a comprehensive range that caters to diverse needs and budgets.
“We have low prices, starting from less than RM1.00. We have a smaller store format to cater to the needs of our customers in smaller towns like Permatang Pauh, Pulau Pinang, and Sik, Kedah, right up to our superstore format MR. D.I.Y. PLUS in major cities like Kuala Lumpur, Penang, and Johor Bahru, which covers an area of over 20,000 sq feet.
And we serve the needs of babies through to retirees. It’s a big promise to make, and one that we are very proud to be able to deliver.” said MR D.I.Y. Group’s Head of Marketing, Alex Goh.
A journey across KL’s high-traffic areas
Apart from the giant inflatable iron, MR D.I.Y. has placed various substantial installations in bustling areas across Kuala Lumpur.
These installations include an interactive water tap at Dataran Merdeka, where visitors can draw drinking water, a paint roller and battery charger at Bukit Bintang, a giant Disney tumbler at Mid Valley Megamall, and a dinosaur plush toy and football at MyTown Cheras Kuala Lumpur.
These installations, initiated from September 5 onwards, not only serve as visual announcements for the initiative but also offer the public an opportunity to win prizes through the “#KecilBesarMRDIYada Snap & Win Contest.”
MR D.I.Y.’s inflatable iron and the various installations across Kuala Lumpur symbolise the retailer’s commitment to offering a wide range of products to cater to the diverse needs of its customers.
All contestants have to do is to snap a photo at one of the installations, upload it on social media with the KecilBesarMRDIYada hashtag, and submit it on the contest microsite.
There are prizes worth RM20,000 up for grabs, including a 4-hour yacht trip for up to 12 pax worth RM6,000, a 30-minute helicopter ride around Kuala Lumpur for 4 pax worth RM4,500, an ‘Omakase’ fine dining experience for 2 pax worth RM2,000, and MR D.I.Y. cash vouchers worth RM100 each for 100 winners.
For more information on the “Big & Small, MR D.I.Y Has It All” / “Kecil & Besar, MR D.I.Y Ada” initiative, as well as MR D.I.Y’s more than 20,000 products, visit the website www.mrdiy.com, e-commerce platform www.mrdiy.com.my, or social media channels, Facebook, Instagram, and TikTok.
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