CJMY
Penang’s Tourism and Creative Economy (PETACE) unveiled an exciting bus wrap campaign on the recently in Singapore.
The initiative is aimed at further establishing Penang as a top travel destination for Singaporeans, as insights from the Department of Statistics (DOS) revealed changing commuting trends in the city-state, with a growing preference for public transportation.
The DOS of Singapore recently published data indicating a changing commuting landscape in the city-state.
The data reflects a growing preference among residents, permanent residents, and expatriates for using public transport when commuting to work and school. Fewer people are opting to drive to the office compared to a decade ago, indicating significant changes in transportation habits.
Singapore records a staggering 226 million passenger journeys for trains and buses annually, underscoring the importance of public transport in the daily lives of its residents.
Penang, a popular travel destination for Singaporeans, is capitalizing on this trend by launching a visually captivating bus wrap campaign in Singapore.
The campaign, designed to elevate Penang’s branding and awareness, seeks to establish the city as a year-round holiday destination for Singaporeans.
Singapore, being a prominent financial hub and a sought-after tourist destination in Asia, offers an ideal platform to promote Penang to a diverse audience, including locals, tourists, and expatriates.
The campaign utilises double-decker buses that traverse various areas in Singapore, acting as mobile canvases to showcase Penang’s unique charm and tourism offerings. The objective is to create awareness and generate interest in Penang through a wide range of tourism products.
The bus wrap campaign highlights “The 6 latest ways” to rediscover Penang, introducing travellers to “The Opposite” and “The Other Side of the island” in Teluk Bahang.
Additionally, it prominently features the 2023 Michelin Guide, which highlights 46 exceptional establishments in Penang. These elements aim not only to raise awareness but also to enhance Penang’s reputation as an alluring travel destination.
Penang’s distinction as the sole state in the Malaysian peninsula holding two UNESCO accolades, the George Town UNESCO World Heritage Site and the Penang Hill UNESCO Biosphere Reserve, adds to its appeal.
With 105 weekly flights connecting Singapore and Penang through AirAsia, Singapore Airlines, Firefly, Scoot, and Jetstar, the island remains highly accessible for travellers.
As Penang continues to attract visitors with its rich culture, historical heritage, and diverse attractions, the bus wrap campaign is poised to contribute to the growth of tourism between Singapore and Penang.
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