Native Discovery: Sustainable tourism with indigenous communities

Traditionally, entrepreneurship has often been synonymous with profit and corporate success. However, a new generation of social entrepreneurs is reshaping this narrative, driven not solely by profit motives but by a profound commitment to positive change.

Among these trailblazers stands Daniel Teoh Yong Liang, an inspiring Malaysian social entrepreneur, building a legacy of change makers for future generations to follow.

Co-creating sustainable tourism ventures

Daniel’s brainchild, Native Discovery, is at the forefront of innovative practices, collaborating with indigenous communities in Peninsular Malaysia, including the Temuan, Semai, and Mah Meri tribes.

Together, they embark on a journey to co-create community-based tourism ventures and develop non-tourism experiences that vividly showcase the unique heritage of these communities. From indigenous foods to contemporary art and traditional crafts, Native Discovery aims to redefine tourism through sustainable and culturally rich experiences.

Armed with a civil engineering degree from the University of Nottingham Malaysia, Daniel sheds light on the genesis of his social entrepreneurship journey. “Imagination is crucial for anyone aspiring to make a difference. To influence change, one must envision a path forward,” says Daniel.

Despite initial skepticism and challenges, he chose the road less traveled, dedicating his life to social entrepreneurship. “You alone understand your journey best,” he urges, reflecting on the early days when many considered his aspirations an impossible dream.

Treating communities as equals

Daniel’s entrepreneurial spirit first surfaced during his university years, where he founded the University of Nottingham Malaysia Campus (UNMC) Floorball Club. Beyond sports, he ventured into selling meals from his dorm room, defying doubters who claimed it wouldn’t be profitable.

“Failure is not a deterrent. It’s a stepping stone. I encourage our young generation to go beyond just dreaming — take action and pursue them,” shares Daniel.

Under the Native Discovery banner, Daniel emphasizes treating indigenous communities as equals, dispelling the misconception of a superior party aiding an inferior one. Engaging with the Orang Asli community provided valuable insights, particularly in sustainability.

“The Orang Asli’s philosophy of ‘Punan-punan Hai,’ meaning ‘no cravings,’ resonated with me,” says Daniel. This belief system emphasizes harvesting the environment’s produce according to one’s need, addressing overconsumption and promoting Earth’s resource sustainability.

Daniel envisions Malaysians impacting lives through social entrepreneurship, bridging social gaps and contributing solutions. “I hope more Malaysians realize they can effect positive social change wherever they are, even if they’re not working in the social sector. Seize the opportunities you see,” concludes Daniel.

Daniel’s journey exemplifies the transformative power of social entrepreneurship. To date, Native Discovery has engaged 30 local community members and connected with over 500 guests, all with the goal of fostering a deeper understanding of the invaluable role indigenous people play in nurturing our world.

The University of Nottingham Malaysia (UNM), where Daniel honed his skills, offers a distinctly British education in an Asian setting. Recognized for excellence in teaching and research, UNM’s diverse research community contributes solutions to global challenges in areas such as food, health, environment, sustainability, and socio-economic issues within the ASEAN region.