CJMY
Sabah’s recent revelation of achieving the UNESCO triple crown during the World Travel Market (WTM) has triggered widespread interest among tour operators and travel enthusiasts.
The announcement, strategically made at WTM, has garnered global attention and sparked curiosity about Sabah’s UNESCO sites.
The global buzz for UNESCO Triple Crown
The UNESCO triple crown achievement has resonated globally, drawing the focus of international travel media.
Esteemed outlets such as Breaking Travel News, eTurbo News, Travel and Tour World, Travel Industry Network Media, and TTR Weekly have extensively covered Sabah’s remarkable accomplishment.
Sabah Tourism Board’s CEO, Noredah Othman, expressed satisfaction with the global response, noting that the decision to unveil the triple crown at WTM has significantly advanced the mission to attract international visitors to Sabah.
Sabah’s presence at WTM
Sabah Tourism’s consistent presence at WTM, spanning three decades, has been a pivotal factor in the state’s tourism resurgence.
Despite pandemic challenges, the UK market has shown a robust rebound, and Sabah’s dedicated space at WTM reflects its strengthened position.
Noredah highlighted the unprecedented representation with nine operators, including Borneo Adventure, Shangri-La Rasa Ria Kota Kinabalu, and Borneo Nature Tours. The delegation, led by Datuk Joniston Bangkuai, positions Sabah for substantial growth in the coming year.
Expressing gratitude to Tourism Malaysia and the Malaysian High Commission in London for continuous support, Noredah emphasised Sabah’s commitment to sustainability in tourism practices.
The enduring focus on conservation aligns with the state’s inherently sustainable tourism. Events like WTM play a crucial role in forging connections and collaborations, affirming Sabah’s status as a sought-after global destination.
Sabah Tourism Board remains resolute in its dedication to promoting Sabah through strategic initiatives and international partnerships.
C. Khor
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