CJMY
Shopee, the leading e-commerce platform, witnessed an exceptional 82-fold surge in Shopee Live orders for local sellers during the 11.11 Big Sale.
This extraordinary achievement was fuelled by a strategic blend of heightened new user traffic, exclusive live-only deals, and captivating livestream sessions.
Shopee Live, a pivotal feature during the sale, experienced a staggering 14-fold increase in first-time viewers and garnered over 40 million engagements, demonstrating the effectiveness of its approach in attracting users with irresistible promotions, interactive games, and real-time product demonstrations.
Unprecedented success of Shopee Live
Shopee Live emerged as a powerhouse during the 11.11 Big Sale, marking a 15-fold increase in participation by Shopee Mall brands compared to an average day.
Over 5,000 Shopee Mall brands, including prominent names like 70mai, Dessini, Skechers, SKINTIFIC, and Vinda, actively engaged with users, sharing comprehensive product knowledge and fostering trust through live interactions.
The platform’s dynamic approach enabled brands to showcase authenticity, backed by a 15-Day Return Policy and an 8x Money Back Guarantee.
The surge in engagements, coupled with exclusive live-only deals, played a pivotal role in achieving a total global gross merchandise value of USD1 Billion within a single day.
Shopper insights and top-selling products
Malaysian shoppers exhibited strong preferences during the 11.11 Big Sale, with ‘Women’s shoes,’ ‘women’s blouse,’ ‘dress,’ ‘handbag,’ and ‘women’s sandals’ topping the search charts.
The fashion and beauty segment thrived, with skincare, plus-size women’s clothes, and jewellery emerging as the top-selling products. The momentum was palpable, with over 1.3 million products sold within the first 2 hours of the sale.
Noteworthy live streams by ELGINI Apparel, Kacang Republika Premium, Kedai Abang Syukor, Panda Eyes, and SKINTIFIC attracted significant viewership, presenting compelling content that resonated with users.
Kenneth Soh, Head of Marketing at Shopee Malaysia, expressed gratitude to partner brands, sellers, and shoppers for their pivotal role in achieving record-breaking results.
This 11.11 marked Shopee’s biggest sales day in Malaysia, affirming its commitment to delivering unparalleled shopping experiences and continuous innovation. The success of local sellers underscores Shopee’s dedication to supporting businesses in the digital realm.
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