AirAsia Academy, the edutech and leadership platform under Capital A, has officially joined forces with MyCreative Ventures to launch the Bina Kerjaya Programme.
Focused on enhancing Malaysia’s labour market efficiency, this initiative aims to equip individuals with the skills needed for formal employment, aligning with the demands of Industrial Revolution 4.0 (IR 4.0).
The programme offers specialised training in various fields, including digital marketing, software engineering, cybersecurity, and data analytics, providing participants with a comprehensive education to enhance their employability.
AirAsia Academy programme’s impact
The Bina Kerjaya Programme emerges as a significant step towards bridging the skills gap in Malaysia’s job market.
With a focus on creative industries, the initiative addresses the demands of IR 4.0 by offering training opportunities in cutting-edge fields such as cloud infrastructure and Google productivity.
AirAsia Academy, known for disrupting conventional education, aims to play a pivotal role in empowering individuals and fostering a skilled workforce.
Strategic partnership with MyCreative Ventures
MyCreative Ventures, a strategic partner in this collaboration, not only endorses the Bina Kerjaya Programme but also actively supports its promotion.
The company’s role extends beyond partnership, encompassing marketing and promotional efforts to ensure the success of the programme.
Zainariah Johari, CEO of MyCreative Ventures, emphasizes the importance of equipping Malaysians with relevant skills, underlining their commitment to nurturing a diversified and sustainable creative workforce.
Aireen Omar, President (Investment & Ventures) at Capital A, underscores the belief that education is the key to unlocking opportunities for every individual.
Expressing commitment to disrupting conventional education, she sees this collaboration as an avenue to deliver more together, ensuring creative talents are marketable and possess essential tech skills.
The collaboration between AirAsia Academy and MyCreative Ventures extends beyond the Bina Kerjaya Programme, hinting at future initiatives aligned with their shared objectives.
The call is extended to creative industry workers, gig economy stakeholders, and the media to join this journey towards a more empowered and skilled workforce.
For detailed information, visit airasiaacademy.com.
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