Pahang strengthens gastronomic tourism to woo visitors

Pahang is intensifying its promotion of gastronomic tourism, spotlighting local cuisines and culinary traditions to entice a growing number of visitors, shared Leong Yu Man, chairperson of the state Unity, Tourism, and Culture Committee.

Each district in Pahang boasts a distinctive signature dish, from Temerloh’s famed ikan patin to Raub’s Musang King durian.

Enhancing gastronomic tourism

Pahang is strategically leveraging its rich culinary landscape to enhance gastronomic tourism, drawing attention to unique local dishes embedded in each district’s identity.

Leong underscored the significance of signature dishes such as Temerloh’s ikan patin, Raub’s Musang King durian, Bentong’s Lemang To’ki, Pekan’s pudding raja, and the array of seafood and hipster cafes in Kuantan.

The promotion of these local gastronomic delights serves a dual purpose, not only attracting tourists but also contributing to the income of entrepreneurs, particularly the youth engaged in Kuantan’s vibrant hipster cafe business.

Kuantan’s impressive tally of 1.5 million tourists until September attests to the compelling allure of diversified events and culinary-focused tourism promotions.

Local youth in the coffee industry

As of September, Pahang welcomed over nine million domestic and international tourists, positioning the state on track to achieve its annual target of 13 million visitors.

Leong expressed optimism about this accomplishment and credited the success to varied tourism initiatives, including the first-ever Pahang Coffee Festival 2023.

The festival, held over three days, gathered over 30 coffee vendors from Pahang and beyond at the revamped ‘Old Garage’ on Jalan Haji Junid. Formerly a rice warehouse, the vintage-themed venue has become a hub for motor clubs, vintage vehicle activities, skateboarding, and, notably, the Coffee Festival.

Leong also acknowledged the festival’s potential contribution to Pahang’s tourism calendar, considering its ability to draw coffee enthusiasts and showcase the creativity of local youth in the coffee industry.

Pahang’s pursuit of gastronomic tourism, spotlighting local culinary gems, takes a promising turn with the success of the inaugural Pahang Coffee Festival 2023.

Leong Yu Man emphasised the festival’s potential to become a staple in the state’s tourism calendar, attracting coffee aficionados from diverse locations.

As Pahang continues to strengthen its position in gastronomic tourism, the blend of local flavours and innovative events promises a vibrant and appealing destination for tourists.