CJMY
Connor’s Stout Porter is gearing up for International Stout Month, celebrating its recent accolades in the Monde Selection and World Beer Award 2023.
This award-winning brew is set to engage fans across 290 venues, offering unique experiences and the unmatched taste of its black elixir.
The Connor’s Shake Crew invites stout enthusiasts to participate in the Connor’s Shake Challenge, recreating the draught stout experience in selected super and hypermarkets.
Stefano Clini, Carlsberg Malaysia’s Managing Director, expresses pride in Connor’s recent achievements, inviting stout lovers to ‘Taste the Good Times’ throughout the celebratory two-month period.
Connor’s taking celebration on the road
Connor’s Stout Porter, having clinched two gold awards in the esteemed Monde Selection and the World Beer Award 2023, is taking its celebration on the road. Spreading cheer across 290 venues, Connor’s invites fans to immerse themselves in a barrel of British fun.
The Connor’s Shake Crew, stationed in selected super and hypermarkets, will challenge stout enthusiasts to the Connor’s Shake Challenge. This involves recreating the unique draught stout experience provided by Connor’s Stout Porter in cans.
This serving ritual preserves the creamy foam and roasty undertones of its premium malts, creating the brilliant cascading effect that defines Connor’s allure.
“Consumers today seek a stout with great character and exceptional flavour to challenge their taste buds, and our recent awards affirm Connor’s Stout Porter as the perfect brew,” says Stefano Clini,
Carlsberg Malaysia’s Managing Director. Celebrating International Stout Month and their success, Connor’s aims to bring stout lovers together to ‘Taste the Good Times’ anytime, anywhere, throughout nearly two months.
Turn the town black with festivities
Throughout International Stout Month, Connor’s Stout Porter is set to turn the town black with festivities in 12 selected outlets across Malaysia. Participants, upon purchasing a set of Connor’s, can engage in four exhilarating activities.
‘The Perfect Pour’ allows them to tap their own mug to win personalised coasters, while ‘Flip the Cup’ presents a head-to-head game for Connor’s merchandise.
The ‘Weight Challenge’ tests patrons’ camaraderie as they pile on the fun to reach a collective weight of 600kg, with the winning table securing a Connor’s keg. Stout aficionados on the fashion front could win a limited-edition Connor’s Bomber jacket.
These celebrations lead to a crafty contest where 60 lucky consumers stand a chance to win a superb SMEG Union Jack mini fridge worth RM15,000 each, making them exclusive owners in Malaysia.
Additionally, from now until December 25, 2023, Connor’s enthusiasts can win the SMEG Union Jack Mini Fridge with a purchase of a can or a half-pint for an entry or a full-pint for two entries at their favourite establishments. Supermarkets, convenience stores, and e-commerce sites offer one entry per can purchase, with an option for five entries when acquiring four cans of Connor’s.
In addition to the town-wide celebration, Connor’s Stout Porter extends its British love for music and festivals through a collaboration at REXFEST. Amidst the fest’s three-day extravaganza, Connor’s brings together the best of stout and music.
Festival-goers can indulge in unique grub, craft the first-of-its-kind Connor’s Stoutfee Cold Brew cocktail, and participate in the Connor’s Snap & Post contest for a free draught. With these exciting offerings, Connor’s promises the best of everything Black and British this International Stout Month.
Stay updated on details by visiting www.connorsmalaysia.com and following Connor’s on Facebook at www.facebook.com/ConnorsMY and Instagram at www.instagram.com/connorsmalaysia.
All promotions and contests are open to non-Muslims aged 21 and above, and Connor’s emphasizes #CELEBRATERESPONSIBLY – if you drink, don’t drive!
Add comment