Tourism Malaysia and Perodua to boost tourism collectively

Tourism Malaysia and Perodua, Malaysia’s foremost automotive brand, have sealed a momentous 3-year Memorandum of Collaboration (MoC) to collectively promote tourism in Malaysia.

Commencing from 2024 to 2026, this partnership is geared towards bolstering the nation’s tourism sector, ensuring accessibility, and enriching the overall tourist experience.

Driving tourism forward

In this groundbreaking collaboration, Perodua, a trailblazer in the automotive industry, will play a crucial role in enhancing accessibility for both domestic and international tourists.

With a commitment to sustainable tourism, the partnership aims to promote eco-friendly travel options, aligning seamlessly with Perodua’s focus on energy-efficient vehicles.

The collaboration aspires to reduce the environmental impact of tourism while advancing Malaysia’s position as a sustainable and accessible tourist destination.

Enriching the tourist experience

The MoC between Tourism Malaysia and Perodua is set to foster cultural exchange programmes, allowing tourists to immerse themselves in Malaysia’s rich tapestry of cultures, traditions, and heritage.

The collaboration extends to marketing and promotional activities, where both organisations will pool resources to position Malaysia as a premier tourist destination.

Beyond marketing, Perodua’s customer-centric approach will enhance the overall tourist experience, providing seamless transportation services, cultural event recommendations, and easy access to attractions.

Dato’ Dr. Ammar Abd. Ghapar, Director General of Tourism Malaysia, expressed excitement about the transformative journey with Perodua, aiming to make Malaysia even more appealing to tourists.

Perodua’s President and CEO, Dato’ Sri Zainal Abidin Ahmad, emphasised the alignment of this collaboration with Perodua’s “mobility as a lifestyle” initiative.

This strategic partnership is poised to usher in an exciting era for Malaysia’s tourism industry, promising unparalleled benefits for the nation, its visitors, and the environment.