Perak GoGoGo website aims to woo Chinese tourists

In a bid to boost tourism and align with the Visit Perak 2024 strategy, the Perak state government has unveiled the “Perak GoGoGo” tourism website.

This innovative platform, crafted in collaboration with Media Chinese International Limited Group (MCIL), specifically targets Chinese tourists, featuring content in the Chinese language.

The website showcases three captivating tourism videos centred around Ipoh and highlights various other must-visit destinations within the state.

Perak GoGoGo to empower local tourism

Loh Sze Yee, Perak’s Executive Councillor for Tourism, Industry, Investment, and Perak Corridor Development, emphasised the significance of this initiative during a press conference at the state secretariat building.

He stated, “We are making this effort to empower the local tourism sector by focusing on the Chinese language market.” The move aligns with the Ministry of Tourism, Arts, and Culture’s broader strategy to expand the tourism product market to China.

Loh acknowledged the existing state tourism websites in Malay and clarified, “We already have many state tourism websites that use the Malay language, but we are making this effort to empower the local tourism sector by focusing on the Chinese language market.”

Collaborative efforts and multilingual content

The Perak GoGoGo website, a result of collaboration with MCIL, incorporates contributions from local and international Chinese-language newspapers.

The platform features not only images and concise articles about Perak’s attractions but also includes tourism videos with a primary focus on Ipoh, showcasing its cultural richness and charm.

Loh explained, “The content would be in Chinese to target the global Chinese market,” emphasising its potential to attract visitors from China, Hong Kong, Taiwan, and Macao.

Despite the language focus, Loh highlighted the website’s inclusivity, stating, “There are a lot of other promotional contents in Bahasa Malaysia and in English, and the website would help to attract more visitors from China, Hong Kong, Taiwan, and Macao.”

Acknowledging the challenge posed by the absence of direct flights from China to Perak, Loh acknowledged the shared efforts with the Tourism, Arts, and Culture Ministry in expanding the market to China.

With ambitious targets aligned with TMP2024, Perak aims to welcome eight million domestic tourists and 350,000 tourists from abroad.

The Perak GoGoGo website, catering to the Chinese-speaking audience, stands as a testament to the state’s commitment to broadening its tourism appeal.

As the platform unfolds the beauty of Perak it invites global travellers to explore the rich tapestry of attractions and experiences the state has to offer, setting the stage for a thriving tourism landscape in the coming years.

Perak GoGoGo site can be accessed via this link.