Grab partners with Tourism Perak for Visit Perak 2024

Grab Malaysia has officially joined hands with Tourism Perak as a strategic partner for Visit Perak 2024. This collaboration is poised to utilise technology and partnerships to enhance the overall travel experience, contributing to tourism growth in Perak.

The objective is to attract over 8 million domestic and international tourists throughout the year 2024, showcasing the state’s rich culture, landscapes, and gastronomy.

Three key areas of collaboration

This partnership, integral to Perak’s digital transformation, extends beyond economic and tourism revenue contributions. It focuses on three key areas to ensure an enriched and seamless travel experience:

1. Exclusive E-hailing Partner: Grab Malaysia will serve as the exclusive e-hailing partner, offering tourists convenient and reliable transportation options during their visit to Perak. The extensive network of Grab’s driver-partners and user-friendly app features will provide seamless exploration of the region.
2. 5-Star Dining Experience with GrabFood: Tourists and users will have access to a curated list of 5-star restaurants in Perak through Grab Food. This collaboration ensures a delightful culinary experience, featuring the region’s best and top-rated cuisines.
3. Driver-Partners as Ambassadors: Perak’s Grab driver-partners will undergo online training sessions, equipping them with the knowledge and awareness needed to serve as ambassadors for Visit Perak 2024. This initiative aims to elevate service quality and create a positive and welcoming environment for tourists.

Grab: Seamless travel experiences

Ben Chin, Director of Country Strategy and Outer Cities, Grab Malaysia, expressed excitement about the collaboration, stating, “As the most accessible, reliable, and preferred platform for everyday services, tourists can depend on Grab for a safe and reliable way to explore more of Perak.

With one app serving 500 cities across 8 SEA countries, we are committed to providing seamless and memorable travel experiences for all visitors to this culturally rich destination.”

Loh Sze Yee, Perak State Executive Council for Tourism, reiterated the importance of this collaboration in aligning with digitisation efforts.

By integrating Grab’s digital services into tourism efforts, the goal is to offer a tech-forward experience for tourists, ensuring a smooth and unforgettable journey through Perak.

Grab Malaysia’s partnership with Tourism Perak aligns with the Perak State Council’s vision for enhanced tourism through Visit Perak 2024.

This strategic collaboration aims to boost tourism and cultural growth within the state, further solidifying Perak’s position as a leading tourism destination in the region.