AeroDarat Services unveils stylish ground uniforms

Malaysia Aviation Group (MAG) has revealed an updated ground uniform for frontliners at its ground-handling division, AeroDarat Services (ADS).

The new design reflects a blend of modernity and cultural homage, setting a milestone for professionalism and equality within the aviation industry.

The stylish and practical design

The unveiling ceremony, held at KLIA Terminal 1 and graced by Tengku Permaisuri Hajah Norashikin, showcased the new ground uniform designed to cater to diversity and functionality.

The three-piece suit, available with skirt or trouser options for women, prioritises comfort and convenience. The lightweight blazer, in classic navy-blue, provides versatility for frontliners engaged in both above-the-wing and below-the-wing operations.

Datuk Captain Izham Ismail, Group Managing Director of MAG, highlighted the symbolic significance of the new ADS ground uniform.

He said, “The new ADS ground uniform symbolises our commitment to professionalism and equality, while also appreciating Malaysia’s vibrance and culture with the inclusion of the songket motif embedded in the design.”

AeroDarat celebrates Malaysian hospitality

Captain Izham Ismail emphasised the celebration of internal talents within MAG, as the uniform was specially designed by creative minds within the organization.

The design encapsulates unity and creativity, aligning with MAG’s commitment to delivering the unique essence of Malaysian Hospitality. This commitment ensures that guests experience the familiarity and warmth defining the MAG brand.

In addition to the ground uniform, MAG introduced its first-ever ground staff handbag and clutch, repurposed from previous kebaya uniforms.

This move reflects MAG’s dedication to sustainable practices and signifies a celebration of the organization’s historical journey. The emphasis on repurposing materials aligns with the broader commitment to environmental responsibility within the aviation industry.

The launch event, conducted in collaboration with HABIB Jewels and TudungPeople, underlines MAG’s commitment to supporting and empowering local talents and brands. Through this initiative, MAG not only modernises its ground uniforms but also contributes to the sustainability and growth of the local creative industry.

The combination of style, practicality, and cultural richness in the new ADS ground uniform showcases MAG’s commitment to setting new standards in the aviation industry, creating a positive impact on both its frontliners and the environment.