Cetaphil unveils Chinese New Year skincare campaign

As the anticipation for the upcoming Chinese New Year builds, Cetaphil, the leading dermatological skincare brand in Malaysia, unveils its vibrant festive campaign titled “Shine Like a Dragon”.

This campaign aims to capture the essence of prosperity and joy while encouraging Malaysians to embrace healthy and radiant skin through a simple skincare routine.

Celebrate Chinese New Year with CMP Routine

The heart of the campaign lies in the introduction of the 3-Step CMP routine – Cleanse, Moisturise, and Protect.

Featuring three distinct product ranges – Cetaphil Core, Cetaphil Bright Healthy Radiance, and Cetaphil Optimal Hydration – this routine caters to various skin types and concerns. The goal is to deliver a luminous and glowing complexion, even for those with signs of skin sensitivity.

Cindy Tiu, Country Manager of Galderma Malaysia, emphasises the contemporary challenges individuals face during festive seasons.

She states, “In the midst of joyous reunions, many are grappling with the complexities of maintaining skin health, especially those showing signs of skin sensitivity.

External stressors such as weather conditions, pollution and the sun may also contribute to common issues like dryness, tightness and dullness.”

Cetaphil music video captures festive cheer

Cetaphil adds a touch of excitement to the campaign by collaborating with popular Malaysian radio announcers – Jack Lim, Mei Yan, and Emely Poon.

The dynamic trio features in Cetaphil’s first-ever exclusive Chinese New Year music video, capturing the essence of the 3-step CMP routine.

Accompanied by a catchy jingle, the video not only encapsulates the festive atmosphere but also imparts skin health knowledge to consumers in an entertaining manner.

To engage directly with consumers, the radio announcers will make special appearances at partnering pharmacies on various dates and locations, offering fans the chance to meet them and gain firsthand knowledge about Cetaphil’s products.

As an additional highlight, Cetaphil introduces the Buy & Win Contest, providing shoppers with an incredible chance to win exciting prizes, including a trip to Korea, a Gold Bar, Shopping Cash Vouchers, and more.

Running until February 28, 2024, participants can enter by sharing receipts of a minimum RM88 worth of Cetaphil products to 010-793 1060.

Cetaphil’s “Shine Like a Dragon” campaign not only illuminates the spirit of the Chinese New Year but also empowers individuals to usher in the festivities with radiant and healthy skin.

For further details on the “Shine Like a Dragon” campaign and the Buy & Win Contest, please visit https://www.cetaphil.com.my/en/shine-like-a-dragon.html.