CJMY
China’s leading online entertainment service, iQIYI, has announced the launch of its original Malay-language drama, Rampas Cintaku, in the Chinese Mainland on January 19, following its successful run in Malaysia.
This move underscores iQIYI’s dedication to sharing premium content globally, as it continues to gain traction in the Asian entertainment industry.
“Rampas Cintaku” captivates audiences
Rampas Cintaku revolves around a young man navigating financial challenges, embarking on a transformative journey that leads him back to a life of honesty.
The gripping narrative and high production values of the first season, released on iQIYI International in September 2022, garnered over 100 million views worldwide.
Its popularity extended beyond Malaysia, reaching audiences in Japan, Korea, and Vietnam
The success of Rampas Cintaku in Malaysia reflects iQIYI’s strategic expansion in Asia, positioning itself as a central hub for beloved Asian content.
Simultaneous with the Chinese Mainland premiere of the first season, the second season debuted on iQIYI International on January 19, ensuring the continuation of the drama’s engaging storytelling for a global audience.
Powerhouse partners fuel iQIYI’s local originals
iQIYI has outlined an ambitious plan to launch more than 35 original productions and licensed series from the Southeast Asia region over the next two years.
In 2024 alone, the platform aims to release 12 Malay-language Local Originals, demonstrating its commitment to delivering diverse and premium content.
Partnerships with top creators in Malaysia, including MIG Productions and Infinitus, will be pivotal in achieving this goal.
At the launch event for the second season of Rampas Cintaku, Malaysia’s Deputy Minister of Communications, Teo Nie Ching, commended the collaborative efforts behind the drama’s success.
Teo Nie Ching remarked, “The alliance between iQIYI and MIG Productions serves as an exemplar of how collective efforts can elevate the Malaysian entertainment industry, showcasing the power of teamwork and shared visions.”
While captivating Malaysian audiences with Malay-language originals, iQIYI has also made waves with Chinese-language productions like Story of Kunning Palace and Destined.
The platform’s global expansion strategy, coupled with a commitment to producing local content for global markets, positions iQIYI as a key player in delivering premium entertainment to audiences worldwide.
As it brings Malay-language dramas to international audiences, iQIYI simultaneously enriches its Chinese audience’s viewing experience with a diverse array of global content.
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