Malaysia’s favourite brews dominate Putra Brand Awards

In a resounding testament to the preferences of Malaysian beer enthusiasts, Carlsberg and HEINEKEN Malaysia emerged triumphant at the 13th edition of the Putra Brand Awards, solidifying their positions as the go-to choices in the Alcoholic Beverage category.

Platinum Award for the 13th Year

Carlsberg, the household favorite, secured the Platinum Award for the 13th consecutive year, showcasing its unwavering appeal among over 6,000 Malaysian consumers. Stefano Clini, Carlsberg Malaysia’s Managing Director, expressed gratitude for the honor, stating, “We are truly honored to be voted as the preferred and trusted alcoholic beverages by the Malaysian beer lovers.”

The recognition extended beyond Carlsberg’s flagship brand, with Somersby cider and 1664 Blanc winning Silver, and Connor’s Stout Porter and Asahi Super Dry clinching Bronze. Carlsberg Malaysia’s Marketing Director, Olga Pulyaeva, emphasized the growing popularity of their premium brews and pledged to continue creating exceptional experiences for Malaysian beer enthusiasts.

Four-Fold Success

HEINEKEN Malaysia also had much to celebrate, clinching four awards at the Putra Brand Awards and the Putra Aria Brand Awards 2023. Heineken® and Tiger Beer secured Gold, while Guinness brought home a Bronze.

Roland Bala, Managing Director of HEINEKEN Malaysia, expressed gratitude for the support, stating, “A huge shout out to our consumers for their incredible support and trust in our brands.” With a cumulative count of 43 awards, HEINEKEN Malaysia continues to excel in brewing joy and true togetherness.

Willemijn Sneep, Marketing Director of HEINEKEN Malaysia, highlighted the meaningful year for the brand, especially as they celebrated Heineken®’s 150th anniversary. The brand commemorated this milestone through unique collaborations, including with fashion label Motherchuckers and film lab Darkroom8.

Noteworthy campaigns included Heineken®’s collaboration with K-Drama Star Park Hyung Sik for ‘The Ghosted Bar,’ addressing the overworking culture in Malaysia. Tiger Beer’s ‘Cheers to Bold Beginnings’ campaign and Guinness’s ‘Our Day to Remember’ for St. Patrick’s Day showcased the brands’ commitment to celebrating boldness and memorable moments.

As Carlsberg and HEINEKEN Malaysia continue to dominate the Malaysian alcoholic beverage market, their commitment to quality, innovation, and consumer satisfaction remains unwavering, promising even more delightful moments for Malaysian beer enthusiasts in the years to come.