CJMY
CJ Foods, a subsidiary of South Korea’s CheilJedang, has unveiled its inaugural line of halal Korean bibigo Mandu products in Malaysia.
This significant move signifies the company’s endeavour to introduce Korean culinary delights to Malaysian consumers while adhering to halal standards.
Bringing Korean flavours to Malaysia
The newly introduced products feature a diverse range, including three flavors of halal-certified Mandu: chicken, Korean spicy chicken, and beef bulgogi.
Additionally, two variations of Hoppang, japchae, and Korean spicy chicken, cater to varying preferences.
Mandu, distinguished by its thin and crispy flour skin enveloping juicy stuffing, offers a unique culinary experience different from traditional Chinese dumplings or Japanese gyoza.
Similarly, Hoppang, a beloved Korean snack, showcases vegetable or meat stuffing encased in steamed bread.
Catering to local tastes
Initially, these delectable offerings will be exclusively available at CU convenience stores in Kuala Lumpur, with extensive plans for expansion to mainstream retailers throughout the first half of the year.
Notably, the products have been meticulously crafted to suit Malaysian palates, featuring chicken-based fillings infused with robust spicy and sweet flavors.
Wayne Wang, head of CJ Foods Malaysia, expressed enthusiasm about this venture, affirming the company’s dedication to sharing the essence of Korean cuisine with Malaysian consumers.
With a commitment to quality and authenticity, CJ Foods aims to delight palates and enrich culinary experiences across Malaysia.
CJ CheilJedang, the parent company of CJ Foods, has been operating a plant in Kerteh, Malaysia since 2015 to manufacture advanced feed-grade amino acids such as L-methionine.
The plant employs about 500 people, and amino acids produced here are exported to the global market including Europe and China.
For further updates and information, consumers can visit bibigo’s official website at http://www.bibigo.com/en/at-home
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Jimmy Tan
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