AdminTerer, the innovative mobile application by Digital Zero Sdn Bhd, has announced a strategic plan to concentrate on and gain traction in the beverage sector before venturing into broader expansion plans. Since its launch in September 2022, Terer has swiftly emerged as a game-changer in the Food and Beverage (F&B) industry, specifically targeting the beverage sector in Kuala Lumpur and Selangor, Malaysia.
Founder Azureen Rashid has opted for this focused approach based on her firsthand experience and belief that the beverage industry plays a pivotal role in every consumer’s daily routine. Recognizing the need to validate the product-market fit before fully implementing their subscription-based business model, Terer introduced the ‘purchase multiples’ concept. This feature allows users to buy 3, 5, or 10 cups of their favorite beverage at discounted rates, which can be redeemed on the go.
Terer’s collaboration with Cocolicious, for instance, offers a special deal at RM52 for 5 cups of any shake from their Coconut Shake Series, as opposed to the regular price of RM65 for 5 cups.
Azureen Rashid shared her vision, stating, “We recognize the immense potential within the beverage sector, as it is an integral part of consumers’ daily lives, especially here in Malaysia. By focusing on this sector first, we aim to create a strong foundation and build momentum for future expansion into other service industries.”
She added, “The beverage sector was a problem I personally faced, and my team and I saw it as an ideal starting point to introduce our innovative solution. We believe that by perfecting our playbook within the beverage sector, we can replicate our success in other service industries as well.”
Consumer empowerment through savings
Terer’s success in the beverage sector stems from its ability to fill a gap in the market, providing consumers with a convenient and cost-effective solution. The app incorporates personalized experiences and attractive discounts, streamlining beverage purchases and enhancing overall satisfaction.
The company’s strategic approach has received accolades from both consumers and partnering merchants, contributing to Terer’s growing popularity throughout Kuala Lumpur and Selangor. The Terer team remains determined to refine their platform further and establish valuable partnerships within the beverage sector, solidifying their position as industry leaders.
As Terer gains momentum and fine-tunes its playbook in the beverage sector, the company remains focused on its long-term vision of expanding across Malaysia and the region, with a mission to revolutionize subscription commerce across various industries such as beauty and leisure. Terer is committed to empowering consumers and businesses alike.
For those interested in experiencing Terer firsthand, the app is available for download, and new users are welcomed with an exclusive RM5 off discount code: FirstFiver.
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