New Balance empowers female runners at Nagoya Marathon

New Balance Malaysia supported three Malaysian women in the prestigious Nagoya Women’s Marathon 2024, held on International Women’s Day.

This act embodies their “RUN YOUR WAY” campaign, celebrating diversity and individuality within the running community.

New Balance celebrating diversity through running

The Nagoya Women’s Marathon, a World Athletics Platinum road race, is a key event for female runners.

New Balance Malaysia selected Esther Joy Chen, Ann Pow, and Nur Fitri Najwa (Kak Fit) to participate, reflecting the brand’s commitment to inclusivity in running.

“RUN YOUR WAY” encourages everyone to embrace running, regardless of pace, distance, or motivation.

All three runners had impressive performances. Esther Joy Chen, a former SEA Games athlete, secured 8th place in the half marathon with a sub 1:25 hour finish.

Ann Pow, another SEA Games alumna, surpassed her target by completing the full marathon in under 3:20 hours, a personal best.

Kak Fit, a running influencer, finished the half marathon in under 2 hours despite challenging weather conditions.

Camaraderie and inspiration

During their trip, the runners met New Balance athletes Camille French (New Zealand) and Nozomi Tanaka (Japan) for an inspiring session.

They also connected with fellow international runners and participated in a communal shakeout run, fostering camaraderie and building excitement for the race.

New Balance Malaysia’s involvement in the marathon showcases their dedication to supporting local talent.

The “RUN YOUR WAY” philosophy not only celebrates diverse running journeys but also informs product development, brand experiences, and community engagement initiatives.

New Balance Malaysia stands as a pillar of support for runners, encouraging everyone to run their own race.

The achievements of these women at Nagoya demonstrate the power of the “RUN YOUR WAY” message. When you run your way, anything is possible.