Pepsodent sets new record with toothbrushing event

In a remarkable display of commitment to oral hygiene education, Pepsodent, in collaboration with the Ministry of Health (MOH) and supported by the Ministry of Education (MOE), achieved a groundbreaking milestone by setting a new Malaysia Book of Record for the “Most Number of Students Brushing Teeth Simultaneously.” The historic event unfolded on April 17, 2024, at SK Rantau Panjang, SK Sungai Binjai, and SK Jalan Kebun, drawing the participation of over 6000 students.

This achievement underscores Pepsodent’s unwavering dedication to promoting proper oral hygiene habits among the youth. The initiative, driven by Unilever International Malaysia, is part of Pepsodent’s ongoing commitment to educating Malaysians about the importance of dental health, a journey that began with the launch of the Pepsodent 2-2-10 campaign in 2023. This campaign emphasizes the significance of brushing teeth for 2 minutes, 2 times a day.

According to the National Oral Health Survey of Malaysia 2022, dental cavities and caries remain prevalent among both children and adults, despite efforts to raise awareness. By extending their efforts to schools, Pepsodent aims to instill good oral hygiene practices from a young age.

Education sector joins forces with Pepsodent

Looi Kah Hong, Marketing Lead of Unilever International Malaysia, expressed delight in the collaboration with the Ministry of Education (MOE) to educate young Malaysians about making brushing a fun and regular part of their daily routine. He emphasized Pepsodent’s commitment to providing access to basic oral health and proper cleaning routines for all Malaysians.

“Pepsodent also wish to reiterate our #TalkToADentist tagline as we aim to eliminate the fear and stigma of visiting the dentist,” Looi added. “Dental checkups should not be a challenge but as key facilitators in creating strong oral health for consumers.”

The Ministry of Education Malaysia played a crucial role in driving oral hygiene education among schools, with Tuan Haji Azuan bin Nawawi, Deputy Director-General of Education (Education Operation Sector), Ministry of Education Selangor, expressing delight in supporting Pepsodent’s efforts.

“We are delighted to support Pepsodent in their efforts to promote oral health awareness among schoolchildren,” said Tuan Haji Azuan bin Nawawi. “By learning good dental hygiene habits early, children are more likely to carry these practices into adulthood, setting them up for a lifetime of good oral health.”

Following the Malaysia Book of Records achievement, Pepsodent aims to extend its impact by reaching out to 46,000 students across 25 schools throughout the Klang Valley. The overarching goal is to champion the messaging of good dental health and proper tooth brushing methods, further solidifying Pepsodent’s commitment to fostering a culture of oral hygiene awareness.

Pepsodent, a family-trusted, halal-certified toothpaste suitable for all ages, contains Active Micro Calcium and Pro-Fluoride Complex to repair tiny and invisible holes that form cavities by creating a protective layer to achieve 10 times stronger teeth. Pepsodent toothpaste is readily available at all major supermarkets and hypermarkets.