Malaysia, China partner for documentary: boosting tourism 

Malaysia and China have embarked on a collaborative effort to produce a documentary series aimed at strengthening cultural understanding and promoting tourism between the two nations.

The documentary titled “Starry Embrace” set to be produced by Hunan Broadcasting System with the association of Tourism Malaysia.

Documentary chronicling a longstanding relationship

Witnessed by Malaysia’s Minister of Tourism, Arts and Culture, Dato Sri Tiong King Sing, a signing ceremony was held today to formalise the partnership between Hunan Broadcasting System and Tourism Malaysia.

The five-episode documentary will delve into the rich history of Sino-Malaysian relations, spanning centuries and extending into the future.

“Starry Embrace” will weave together well-known stories and showcase flourishing collaborations across various sectors.

The series will highlight the strong bonds and mutually beneficial partnerships cultivated by the citizens of both countries.

Political, economic, cultural, and technological advancements will all be explored, fostering a deeper appreciation for the shared history.

Widespread exposure through media partnerships

The documentary is slated for broadcast on prominent channels within the China Network Television umbrella.

The networks include CCTV-9, CCTV-4, Hunan TV, Golden Eagle Documentary Satellite TV, and Mango TV. Additionally, Astro TV in Malaysia will also air the series.

To amplify its reach, Mango Media Sdn. Bhd. will spearhead a targeted social media campaign across popular platforms like Facebook, Instagram, TikTok, and Little Red Book.

This strategic promotion aims to capitalise on the ongoing celebrations of “50 Years of China-Malaysia Diplomatic Relations,” further incentivising Chinese tourists to consider Malaysia as a prime holiday destination in 2024.

The collaboration aligns with the significant surge in Chinese tourist arrivals to Malaysia.

In 2023, the country welcomed a remarkable 1.47 million visitors from China, reflecting a staggering 593.4% increase compared to the same period in 2022, which saw 212,603 arrivals.

This partnership serves as a strategic initiative to capitalise on this growing trend and further solidify the tourism ties between Malaysia and China.