A taste of Malaysian breakfast culture at Singapore

Tourism Malaysia is tantalising taste buds with a showcase of diverse Malaysian breakfast culture at the Malaysia Travel Escapade 2024, held for the first time in Singapore.

This event, held at Suntec City Mall (Convention Centre) from April 12th to 14th, 2024, offers visitors an immersive experience of Malaysia’s culinary heritage.

A celebration of flavours: From Nasi Lemak to Teh Tarik

Malaysian breakfast is a cornerstone of the country’s rich culinary scene.

Visitors can embark on a delicious journey at the dedicated breakfast corner, indulging in iconic dishes like fragrant nasi lemak (coconut rice), irresistible roti canai (flatbread), and the frothy teh tarik (pulled milk tea).

Live demonstrations of teh tarik preparation add to the experience, allowing visitors to witness the artistry behind this popular beverage.

Beyond familiar favourites, Tourism Malaysia is also spotlighting chi kut teh, a popular Chinese herbal soup.

This flavourful dish offers a healthier alternative to bak kut teh (pork rib soup), which holds the prestigious title of a national heritage dish.

Promoting Malaysian cultural uniqueness

“We are thrilled to showcase Malaysian breakfast culture and give visitors a taste of authentic Malaysia,” stated Ms Mohana Murni Shanmugam, Deputy Director of Tourism Malaysia Singapore.

She emphasised the cultural distinctiveness of Malaysian breakfast, even when compared to Singapore’s offerings.

Mohana further highlighted the ongoing efforts to gain UNESCO recognition for Malaysian breakfast culture as an Intangible Cultural Heritage.

The Malaysia Travel Escapade 2024 offers a well-rounded experience. In addition to the breakfast corner and information booth, visitors can explore local products from Sarawak and experience traditional spa services provided by the Association of Malaysian Spas (AMSPA).

This showcase by Tourism Malaysia aligns with Malaysia’s ambitious tourism goals. The nation aims to welcome 27.3 million international tourists in 2024, generating significant revenue.

Singapore, a major source market, contributed significantly to the 8.3 million tourist arrivals in 2023. Looking ahead, Visit Malaysia Year 2026 has even more ambitious targets: 35.6 million foreign tourists and tourism receipts exceeding RM147.1 billion.

By showcasing its unique cultural offerings, including breakfast traditions, Tourism Malaysia is well-positioned to attract visitors and contribute to the nation’s tourism growth strategy.