Senheng: Price comparison up, loyalty soars for Raya shopping

Senheng, a leading Malaysian electronics retailer, sheds light on evolving shopping trends during the festive season of Ramadan and Raya.

While shoppers are spending slightly more per transaction, they are also taking their time, spending an average of eleven minutes comparing deals before checking out.

Loyalty programs offer relief in inflationary times

Malaysian consumers are increasingly turning to loyalty programs to navigate rising living costs.

Senheng’s PlusOne Membership, for example, saw a significant increase in signups during the festive season, with nearly twice as many in-store customers opting for the program compared to last year.

PlusOne Membership offers exclusive perks like S-Coin Cashback, loyalty points, and extended warranties.

The significant rise (over 1.8x) in Senheng app downloads highlights a growing emphasis on value and convenience.

The app integrates seamlessly with the Senheng Ecosystem, allowing PlusOne members to manage their rewards, track purchases and warranties, and make informed decisions.

Additionally, online sales have surged by over 1.6x compared to the previous year, indicating a shift towards hybrid retail models like the Senheng app, which blends online convenience with the personalised support offered in physical stores.

Senheng prioritises value and customer experience

“Senheng understands the importance of value in today’s economic climate,” stated Lim Kim Heng (KH Lim), Founder and Group Executive Chairman of Senheng.

“We leverage data to cater to customer needs, offering the best deals through a seamless hybrid shopping experience.

This combines online retail with personalised, in-store-like assistance for a hassle-free shopping journey.”

Senheng’s data also reveals insights into the top sellers during the Raya season. Here are some key trends:

• Smartphones: A crucial tool for communication, scheduling festivities, and capturing cherished memories.
• Air conditioners: Essential for maintaining a comfortable indoor environment during Malaysia’s hot and humid climate, especially when hosting guests.
• QLED TVs: Enhance the Raya atmosphere with cutting-edge technology that offers superior visuals for families to enjoy together.

Senheng goes beyond just electronics with its innovative Senheng Ecosystem. This digital platform fosters a vibrant online community where PlusOne members can earn rewards across various aspects of their lives.

S-Coin Power Savings: This unique cashback program allows redemption for groceries, electronics, food & beverage vouchers, petrol vouchers, and even baby products.

Shaping the Future of Rewards: Senheng aims to create a comprehensive rewards platform where Malaysians can earn and redeem benefits that extend beyond traditional product offerings, enriching their daily lives.

By understanding evolving consumer trends and offering a robust hybrid retail experience with a focus on value and convenience, Senheng is well-positioned to maintain its position as a leading electronics retailer in Malaysia.