Dettol continues its commitment to new parents

As Malaysia prepares to celebrate Parent’s Day, Dettol, the country’s leading brand in health and hygiene, reaffirms its dedication to supporting new parents through its ongoing New Mums campaign.

With a focus on newborn health and immunity, the campaign aims to equip parents with essential knowledge and resources to foster a safe and healthy environment for their little ones.

Empowering new parents through hygiene education

Newborns, with their developing immune systems, are especially vulnerable to infections.

Recognising this, Dettol’s New Mums campaign underscores the critical role of good hygiene practices in safeguarding infant health.

By emphasising the importance of cleanliness in both personal and home environments, the programme empowers parents to minimise the risk of harmful germs and pathogens affecting their newborns.

Tiffany Tang, Marketing Director for Health, Malaysia and Singapore for Reckitt, highlights the significance of Dettol’s campaign in addressing new parents’ concerns.

She states, “The early days of parenthood are filled with immense joy, but also a natural sense of protectiveness.

Dettol’s campaign provides new mums with the resources they need to confidently navigate this crucial stage.”

Dettol reaching out to over 400,000 new mums

Building on its past successes, Dettol has already reached over 400,000 new mums, fostering a healthier environment for families nationwide.

Through partnerships with hospitals and clinics across Malaysia, Dettol aims to extend its outreach to over 270,000 mothers this year alone.

These efforts include providing essential hygiene knowledge, from disinfecting surfaces to maintaining proper handwashing routines.

The campaign also offers insights and practical tips from healthcare professionals, addressing the anxieties commonly faced by new mums.

Through personalised interactions, educational materials, and product giveaways, Dettol aims to comprehensively educate new parents on hygiene practices, empowering them to navigate parenthood confidently.

Noor Hidayah, a mother of two, shares her appreciation for Dettol’s initiative, stating, “Ensuring my child’s well-being is not just a duty but a heartfelt commitment of love, and having Dettol in this endeavour gives me peace of mind.” She emphasises the importance of prioritising hygiene in every aspect of family life.

Man Nyee, a mother of three, echoes similar sentiments, acknowledging the challenges faced by new mothers in maintaining a clean and hygienic home.

She expresses gratitude for Dettol’s initiative, which empowers new parents with the knowledge and resources needed to create a safe environment for their newborns.

By promoting hygiene habits among parents, Dettol aims to create a safer and healthier environment conducive to infant growth and vitality.

Through proactive measures aimed at cleanliness and hygiene, parents can mitigate the risk of infections and provide their newborns with the best possible start in life.