MyKasih spread Raya cheer with Cadbury Dairy Milk

This Raya season, women from low-income communities baked their way to making a difference.

Beneficiaries of the MyKasih Foundation, these passionate home bakers created 150,000 Raya cookies in a collaboration with Cadbury Dairy Milk‘s “Kuih Raya Dari Hati” (Baking From The Heart) initiative.

Empowering women, spreading joy

MyKasih, a renowned non-profit, empowers underprivileged women through cashless food aid programs and skills training.

This initiative identified talented home bakers from People’s Housing Projects (PPR) in Lembah Subang and Seri Pantai.

“These ladies are determined to improve their lives,” shared See Mei Sin, Marketing Head for Mondelēz International (Malaysia & Singapore).

“We’re inspired by their dedication and hope this project inspires others to support local communities.”

A sweet collaboration for Raya

Over two weeks, the bakers crafted 2,000 tubs of delicious Raya cookies, including Cadbury Chocolate and Cheese Tarts.

These treats were purchased by Cadbury Dairy Milk and distributed to over 30 welfare homes and underprivileged communities with the help of Food Aid Foundation.

Nur Sharzi Bashar, a baker from Lembah Subang PPR, expressed her gratitude.

“This is more than just money,” she said. “Every cookie reminds us of the lives we touch. It keeps my late sister’s dream of opening a cafe alive.”

MyKasih plays a vital role in supporting low-income families.

They’ve assisted over 750,000 families through food aid, education, and skills training programs. This initiative aligns with their mission of empowering communities for a brighter future.

This project is part of #MDLZPrihatin, a long-term collaboration between Mondelēz International and MyKasih.

It aims to provide targeted assistance to underserved communities across various needs.