AdminShell Malaysia has launched a new marketing campaign for its top-performing fuel, Shell V-Power Racing, emphasizing its unparalleled ability to clean and rejuvenate critical engine parts. The announcement was made by Seow Lee Ming, General Manager of Mobility Malaysia, during the Ferrari Owners’ Club Malaysia (FOCM) Festival 2024.
With a heritage of over a century in fuel innovation, Shell’s latest formulation of V-Power Racing promises an exhilarating driving experience by offering unrivalled performance and efficiency. The company claims that this advanced fuel cleans critical engine parts 100%, restoring up to 100% of engine performance with every fill.
“Shell continues to reinforce our leadership in premium fuel with the most advanced formula of our best fuel, cementing our relentless commitment to meeting the rising demand for high-quality fuels and the evolving expectations of our customers,” stated Lee Ming. “Our Shell V-Power Racing goes beyond conventional fuels, maximising engine performance and extending your thrilling experience on the road with each fill.”
100% Clean, 100% Performance
Modern engines, which are often smaller and operate under tougher conditions, are prone to dirt buildup. Shell V-Power Racing is specifically designed to combat these challenges. Lee Ming highlighted, “Not only does it 100% clean critical engine parts, but it also restores up to 100% of your engine performance to keep it running like new.”
Available at all participating Shell stations nationwide, Shell V-Power Racing is poised to deliver impressive results, including:
- 3.93% more power
- 3.69% quicker acceleration
- Complete restoration of engine performance
A notable endorsement of Shell V-Power Racing comes from its exclusive recommendation and use by Scuderia Ferrari, a testament to the fuel’s performance under extreme racetrack conditions. “We leverage our collaboration with Scuderia Ferrari in extreme racetrack conditions, where Shell V-Power Racing is the only fuel recommended by this highly successful team,” Lee Ming shared at the FOCM Festival.
The FOCM Festival 2024, powered by Shell V-Power Racing, is Malaysia’s largest gathering of 297 Ferrari owners, celebrating the legacy of the world’s most prestigious engines.
In conjunction with the campaign, Shell encourages drivers to visit the nearest Shell stations and use the Shell App for additional benefits and privileges. The more customers fill up, the more perks they earn, enhancing the overall refueling experience.
For more information on Shell V-Power Racing and its benefits, visit your nearest Shell station or download the Shell App today.
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